Your Instagram community. Activated.

Start with your brand’s objectives and choose a format: comments, stories, quizzes, UGC or Instant Win. Webing supports your team with planning, platform setup and campaign management, through to winners and prizes.

They are prize promotions that engage audiences on Instagram. Depending on the format, entry can involve a comment, story or direct message. With chatbot journeys, registration continues in your brand’s chat. The category includes contests and giveaways, which differ in what participants are asked to do. Explore the distinctions in our guide to contests, giveaways and sweepstakes.

Yes, when they comply with DPR 430/2001: terms, a prize bond and Ministry notification where required, with participant data stored on servers in Italy, including through data mirroring. Some initiatives are exempt from Ministry formalities. Find them in our guide to exempt promotions in Italy.

Yes, where the initiative falls under Italy’s DPR 430/2001, terms must be drafted before launch alongside the other required formalities. Some formats are exempt from Ministry requirements. To run a compliant Instagram giveaway with a simple mechanic, start with your objective and choose a format with fewer entry steps.

In marketing, a contest may ask for a creative contribution or task, such as a photo, video or quiz. Giveaway entry is generally simpler, involving a prize draw or Instant Win play. Campaign planning focuses on the action required and how prizes are awarded. Explore our guide to contests, giveaways and sweepstakes.

Participants can send a receipt photo in your brand’s chat. GIVEAWAI^®, Webing’s own AI technology, automatically validates proof of purchase and flags cases for review. It is available to all clients running purchase-based promotions or UGC contests, on channels supported by the format.

Comments and entries must be captured completely and verifiably. The draw then selects from eligible participants under the terms, in the presence of a notary or public official where legally required. For comment-based giveaways, the format is Comment Picker. The Webing team manages the campaign, including chatbot journeys, Instant Win and multiple prizes.

The market calls it data mirroring. For us, it is how the system works: campaign content and data arrive through Meta’s official APIs in real time and are stored on infrastructure in Italy. This supports the requirement to retain Italian prize promotion data in Italy. Webing Plus saves usernames, profile links, published content, dates, times and consent. Explore our guide to data mirroring.

Cost depends on the mechanic, duration, entry volumes and services required. During the demo, we define your objectives and project scope to prepare a proposal.

It depends on the mechanics. Technical setup takes days, but campaign planning generally needs at least five: objectives, mechanics, prizes, terms, creative assets and testing. If Italian rules require the terms to be filed, they must be prepared and submitted at least 15 days before launch. For a tight deadline, we assess feasibility and timing together.