Consumer activation · Automotive

Contests that put interest in motion.

Prize promotions that engage your community, build brand awareness and generate new contacts. Across social and landing pages, every activation starts with your goals.

Landing page for Ferrari Store’s Draw your passion contest
Ferrari · Landing page contest

Trusted by brands you know

Automotive

Fire up your community with a giveaway.

CRM

From entry to dealership

Chatbots and landing pages capture data, preferences and consent as people enter. Insights you can use to continue the relationship through your CRM or sales network.

Community

Turn passion into participation

Contests and giveaways invite people to engage with your brand, share their interests and take part in the moments that define it.

Brand awareness

More ways to get noticed

Launches, events and sponsorships become opportunities to engage audiences and introduce your brand through contests and prize promotions.

What brands achieve

Webing’s track record in prize promotions

Aggregate results from prize promotions managed by Webing across all industries.

85%

Chatbot conversion rate

The average share of people who start a chat and complete registration in Webing campaigns.

91%

Marketing opt-ins

The average share of participants who consent to marketing communications from the brand.

3M+

Leads generated

Contacts with verified consent collected for brands since 2008.

Why Webing

Why automotive brands choose Webing

Human-led, tech-powered. Marketing, Tech and Legal, backed by our proprietary Webing Plus platform. One Team, from idea to results.

Enterprise-grade security and compliance

  • Webing ISO 27001 v2022
  • GDPR
  • UK GDPR
Security and compliance

3,000+

Prize promotions

3M+

Leads generated for brands

Partnerships and memberships

  • Meta Business Partner
  • IAB Italia
  • ManyChat Agency Partner
  • AssoConcorsi

FAQs

Automotive FAQs

How can a promotion engage audiences and support a dealer network?

Contests and prize promotions can build brand awareness, capture leads and encourage dealership visits. We design the journey on social media or a landing page around your objectives, audience and dealer network.

Can leads be assigned to individual dealerships?

Yes. The entry journey can ask for a location or preferred dealership. This information travels with the participant’s data and consent when exported or sent to your CRM.

Does the promotion need terms and conditions?

For promotions in Italy that fall within the scope of Presidential Decree 430/2001, terms and conditions are required before launch. Explore the requirements in Webing’s guide on concorsoapremi.it.