Measurement
Online, in store. In store, online.
A dedicated code connects entries to each store. Compare results across locations participating in the campaign.
Drive to store
From social to store. And back again.
Give people a reason to visit with a prize campaign. QR codes, chatbots or landing pages connect entry to your stores, while the Smart Dashboard shows results store by store.
Trusted by brands you know
Social and stores
More store visits. More online connections.
Omnichannel
Two worlds. One experience.
An omnichannel solution connecting online and in-store experiences in both directions. With Instant Win, the result is immediate, in chat or on a landing page.
Incentive
Spark interest. Open doors.
The chance to win invites people to discover your store. The experience continues online, with fresh opportunities to engage with your brand.
Two directions. One omnichannel solution.
From online to store, and store to online
Your campaign can bring an online audience into stores or turn a visit into a digital conversation.
From online to store
From scroll to store.
The campaign captures attention online and gives people a reason to visit. An in-store selfie can unlock an additional draw: GIVEAWAI®, Webing’s AI technology, automates validation.
From store to online
The visit ends. The connection continues.
A QR code turns a store visit into the start of a digital connection. In chat or on a landing page, people enter and share data and consent, enabling further brand interaction after the visit.
The method, step by step
How a drive-to-store campaign works
One campaign for your store network, with a dedicated code for each location and results in the Smart Dashboard.
01 A QR code for every store
Each store receives a QR code with a dedicated tracking code, linked to entry in chat or on a landing page.
02 The journey identifies the store
The QR code opens your brand’s Instagram, Facebook or WhatsApp chat, or a dedicated landing page. The journey presents terms and the privacy notice and collects the campaign’s required data and consent.
03 Prizes and data, store by store
Instant Win in chat, a final draw, and entries, winners and contacts broken down by store in the Smart Dashboard.
When a receipt is required
Drive-to-store that drives sales
For purchase-based promotions, GIVEAWAI®, Webing’s own AI technology, automates proof validation against campaign requirements.
GIVEAWAI
Purchase-based promotions
Proof of purchase is uploaded in chat or on a landing page. GIVEAWAI®, Webing’s proprietary AI technology, automates validation.
Explore purchase-based promotions
Instant Win
Instant Win promotions
Participants find out instantly whether they have won, in chat or on a landing page. The prize allocation plan is defined before launch.
Explore Instant Win
Webing Plus Smart Dashboard
Entries, prizes and KPIs. In real time.
Data, content and consent flow into Webing Plus, on servers in Italy. The Smart Dashboard lets you explore entries, winners and contacts by store.
- Real-time KPIs on campaign performance
- Comments and content captured in real time on infrastructure in Italy and validated individually
- For each participant: personal details, username, profile link, content, date, time and consent
- Media gallery with all captured content, ready to view, download and validate
What brands achieve
Retail campaigns in numbers
Retail activation campaign averages, with 90% email opt-in. One recent retail campaign delivered 12,000 additional followers, 14,000 leads, over 4,000 store visits and 29% drive-to-store conversion.
26%
Drive-to-store conversion rate
Average across retail activation campaigns managed by Webing.
86%
Online conversion rate
Average across retail activation campaigns managed by Webing.
3 €
Average CPL
Average cost per contact in retail activation campaigns.
Galbusera · Purchase-based Instagram promotion
Vialattea · Purchase-based Instagram promotion
Dr Martens · Purchase-based Instagram promotion
Why Webing
Why choose Webing for drive-to-store
Human-led, tech-powered. Marketing, Tech and Legal, backed by our proprietary Webing Plus platform. One Team, from idea to results.
3,000+
Contests and giveaways managed
3M+
Leads generated for brands
Partnerships and memberships
FAQs
Drive-to-store FAQs
What is a drive-to-store campaign?
It is a prize campaign connecting online entry with the in-store experience. The journey can start on social or a landing page and continue in store, or begin with an in-store QR code and continue online. The platform records entries associated with each store.
How are entries measured by store?
Each store has a dedicated QR code and tracking code. The Smart Dashboard shows entries associated with each location. This campaign metric is distinct from a count of all store visits.
Do participants need to download an app?
Entry takes place on channels people already use, such as Instagram, Facebook or WhatsApp, or on a browser-accessible landing page. The campaign QR code or link opens the chosen journey, with instructions and the required data and consent steps.
Can entry require a purchase?
Yes. Purchasers upload proof in chat or on a landing page. GIVEAWAI®, Webing’s own AI technology, automates validation against campaign requirements.
Can entry start in store and continue online?
Yes. An in-store QR code can open your brand’s chat or a landing page. Entry collects data and consent, allowing the relationship to continue online in line with the preferences expressed.
Does the promotion need terms and conditions?
For promotions in Italy that fall within the scope of Presidential Decree 430/2001, terms and conditions are required before launch. Explore the requirements in Webing’s guide on concorsoapremi.it.