+5% follower growth
Melinda’s Instagram contest, with profile growth campaign after campaign.
Solutions
What you can do with Webing
From profile growth to CRM contacts, from sales to loyalty. Every goal calls for its own mechanics, channels and timings. Find the right approach for yours.
85%
Average chatbot conversion rate
Followers and engagement
Grow your profile
Comments, stories and quizzes invite people to interact with your brand. We choose the mechanics to support follower acquisition and engagement.
From comments
Comment-based giveaways
People enter by commenting on your brand’s post. The comment stays public, and winners are drawn from the valid entries collected.
Comment Picker
From stories
Story giveaways
People reply to your brand’s story and complete registration in direct messages, where data and consent are collected.
Story giveaways
Time spent in chat
Chat-based quizzes
Questions in chat, including photos and videos, introduce products and services through play while collecting data and consent.
Instagram quizzes
Instant results
Instant Win
Participants find out instantly whether they have won, in chat or on a landing page. The prize allocation plan is defined before launch.
Instant Win promotions
UGC and brand awareness
Content your brand can reuse
Photos, videos and stories created by people, automatically validated through GIVEAWAI®, Webing’s proprietary AI technology. Reuse follows the permissions set out in the campaign.
Your brand in their stories
Story Mention
Participants post a story tagging your brand. GIVEAWAI®, Webing’s proprietary AI technology, automates validation.
Story Mention
Images from your community
Photo contests
Photos are submitted through the contest’s chosen channel. GIVEAWAI® automates validation, while the Smart Dashboard lets you view and download them.
Photo contests
Videos in the running
TikTok video contests
People enter by posting a video on their profile. TikTok’s native format becomes the contest mechanic.
TikTok contests
Voice as content
Voice giveaways
People enter with a voice message. VOICEGASMIC invites your community to interpret the campaign theme in their own voice.
Voice giveaways
Lead generation
Profiled contacts, with consent
When your goal is CRM growth, entry happens through a conversation or form. Data, consent and source are tracked on servers in Italy.
From public to private
Comment Picker Chatbot
A comment opens a chat with your brand, where data and consent are collected. A journey designed to engage your community and generate contacts.
Comment Picker Chatbot
A dedicated experience
Landing page promotions
A branded landing page guides people through entry, one screen at a time. Data and any required documents are collected according to the campaign mechanics.
Landing page promotions
More countries, one campaign
International campaigns
One mechanic across multiple markets and languages, with each country’s compliance requirements managed by us.
International campaigns
Where your data goes
Webing Plus and Smart Dashboard
Entries, content, data and consent in the Smart Dashboard. Exports and CRM integrations are defined around your project.
Webing Plus
Sales and drive to store
From entry to purchase
Proof of purchase is uploaded in chat or on the landing page, with validation automated by GIVEAWAI®. Stores join the campaign through dedicated QR codes and mechanics.
Proof of purchase
Verified-purchase promotions
Proof of purchase is uploaded in chat or on a landing page. GIVEAWAI®, Webing’s proprietary AI technology, automates validation.
Purchase-based promotions
From digital to store
Drive to store
QR codes and dedicated journeys connect online and in-store experiences. Entry can start digitally and continue in store, or begin at the store itself.
Drive to store
Instant results on a landing page
Landing page Instant Win
A dedicated landing page collects registrations and reveals the result straight away. Links and QR codes connect the campaign to the entry journey.
Landing page Instant Win
Industry makes the difference
Retail campaigns
Prizes, tone and compliance shaped for retail, where the campaign sits alongside promotional leaflets, signage and the store experience.
Retail campaigns
Loyalty
More reasons to come back
Recurring moments and fresh opportunities to enter keep the brand relationship active throughout the year and around key occasions.
The relationship over time
Loyalty programme
Journeys that encourage ongoing participation, with recurring moments and benefits defined around the campaign’s objectives.
Loyalty programme
Guaranteed reward
FREEBIE Picker
A freebie for every participant: discount codes, digital content or other surprises chosen for your brand’s audience.
FREEBIE Picker
Twenty-four moments to connect
Advent calendar
A new window each day from 1 to 24 December, on Instagram, Facebook, WhatsApp or a landing page. A daily reason for your community to engage.
Advent calendar
New format
Themed countdown
The calendar principle, adapted to any brand occasion. This format is in development. Get in touch for a preview.
Book a demo
Success stories
How brands activate with Webing
By industry
Your industry shapes the prizes, tone and compliance
Security by design
Certified data security
3M+
Leads generated for brands
100M+
People reached by campaigns
Partnerships and memberships
