February
Valentine’s Day giveaways
A prize to share and a mechanic that invites someone else in. A comment giveaway can bring Valentine’s Day to life with a message that fits your brand.
Let’s explore it in a demoContest and giveaway ideas
A contest for every occasion.
A seasonal moment, an event, a product launch: every occasion can become an invitation to participate. Start with your brand’s objectives and choose the format that engages your audience.
Trusted by brands you know
The promotional calendar
Contest and giveaway ideas for every occasion
Nine occasions to explore, with different mechanics to engage your community. The occasion sets the theme; your objectives determine the format.
February
Sanremo Festival giveaways
Five evenings offer five opportunities to engage audiences. Prizes, terms and creative are prepared in advance, so the campaign can follow the Festival’s key moments.
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All year round
Contests for major sporting events
World Cups, European Championships, Formula 1 and league seasons offer recurring moments. A repeat mechanic can follow the event and give your community fresh reasons to enter.
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All year round
Event promotion contests
Tickets, backstage access and meet-and-greets put an experience at the heart of your campaign. Choose prizes and mechanics around the event and your audience’s interests.
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Whenever you need it
Product launch giveaways
Introduce your product and invite people to discover it. A campaign can combine trial, entry and community content, with a mechanic built around the launch.
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November
Black Friday contests
Add a reason to participate to your promotion. In purchase-based campaigns, receipts are automatically validated by GIVEAWAI®, Webing’s proprietary AI technology.
Purchase-based promotions
December
Digital Advent calendar
A daily moment with an instant prize or final draw, depending on the mechanic. An Advent calendar brings your community through the festive season on Instagram, Facebook, WhatsApp or a landing page.
Digital Advent calendar
Halloween, Carnival, summer
Themed photo and video contests
Halloween, Carnival and holidays offer themes to interpret through photos and videos. Your community creates the content and GIVEAWAI®, Webing’s AI technology, automates validation.
Photo and video contests
Promotional periods
Purchase-based promotions
Link entry to purchase to support sales. Participants upload their receipt and GIVEAWAI®, Webing’s own AI technology, automatically validates the proof.
Purchase-based promotionsPut the date before the idea
When to start planning a seasonal campaign
Seasonal dates have a habit of feeling distant until they are not. Technical setup takes days, but campaign planning generally needs at least five to cover objectives, mechanics, prizes, terms, creative and testing. Where filing is required in Italy, the terms must be prepared and submitted at least 15 days before launch. An Advent calendar starting on 1 December should be planned in early November, not on the 28th.
What to have ready
- Objectives and mechanic before creative
- Prizes and prize pool agreed
- Promotion terms drafted and filed where required
- Creative and testing, with time before launch
Why Webing
Why brands choose Webing for seasonal campaigns
Human-led, tech-powered. Marketing, Tech and Legal, backed by our proprietary Webing Plus platform. One Team, from idea to results.
3,000+
Contests and giveaways managed
3M+
Leads generated for brands
Partnerships and memberships
FAQs
Seasonal contest FAQs
Which contests work for seasonal occasions?
Start with the objectives: comments for followers and engagement, photos and videos for UGC, purchase-based promotions for sales, and Advent calendars for recurring participation. In UGC and purchase-based formats, GIVEAWAI® automates validation of content and proof of purchase.
When should we start planning a Christmas contest?
Planning covers creative, prizes, setup and compliance. Technical setup takes days, but campaign planning generally needs at least five. Where filing is required in Italy, the terms must be submitted at least 15 days before launch. For an Advent calendar starting on 1 December, mid-November is already a compliance deadline, so planning should begin earlier.
Does a short giveaway still need terms?
Duration does not determine the obligations. If the initiative falls under Italy’s DPR 430/2001, terms must be drafted before launch alongside other required formalities. Some formats are exempt from Ministry requirements.
What is the difference between a contest and a giveaway?
Contests and giveaways describe prize campaigns. Planning focuses on the entry method and allocation criteria: a draw among valid comments, Instant Win or a panel judging content, for example.
Can a contest connect with a sporting or TV event?
These can be strong opportunities because audience attention already exists. Use of the event’s trademarks, logos and official names must be checked case by case: they belong to its organisers. Build the campaign around the occasion, with proper consideration for those rights.
How long does a seasonal campaign take to launch?
It depends on the mechanics. Technical setup takes days, but campaign planning generally needs at least five: objectives, mechanics, prizes, terms, creative assets and testing. If Italian rules require the terms to be filed, they must be prepared and submitted at least 15 days before launch. For a tight deadline, we assess feasibility and timing together.