Stories that start a connection.

Start with the objective, prizes and entry action: replying to your brand’s story or publishing a story with a mention. Entry continues in DMs, where the chatbot collects registration details and consent. Webing supports campaign planning and management.

Replying to your brand’s story opens a DM conversation directly. A mention requires people to create or share a story from their own public profile. The latter suits campaigns that involve the community in sharing the promotion and creating content.

Yes, when they comply with DPR 430/2001: terms, a prize bond and Ministry notification where required, with participant data stored on servers in Italy, including through data mirroring. Some initiatives are exempt from Ministry formalities.

Stories with mentions are captured during the campaign with the author, content, date and time. The copy remains on servers in Italy after the story expires. GIVEAWAI^®, Webing’s AI technology, automatically validates them against the contest theme.

In marketing, a contest may ask people to create content or answer a question, while a giveaway often involves a simpler entry action. Campaign planning defines what participants do and how prizes are awarded.

Only where the terms provide for usage rights and participants have accepted them. This clause must be agreed before launch; otherwise, the content remains the creator’s.

It depends on the mechanics. Technical setup takes days, but campaign planning generally needs at least five: objectives, mechanics, prizes, terms, creative assets and testing. Where Italian rules require the terms to be filed, they must be prepared and submitted at least 15 days before launch.

Cost depends on the mechanic, compliance requirements, duration and entry volumes. During the demo, we define the journey and support needed to prepare a proposal.