84% conversion
Visitors who register, compared with 55% for a long form.
Landing page promotions
Prize promotions. Landing pages that engage.
Webing promotion landing pages use modern multistep forms that are quick to complete. That is why 84% of visitors register, compared with 55% for a traditional form.
Trusted by brands you know
At a glance
Multistep landing pages in numbers
90% opt-in
Registrants who accept promotional communications, compared with 5–10% for a traditional form in the comparison shown.
€2 per contact
Average cost, compared with over €30 for a traditional landing page.
AI receipt reading
Store, date, amount and receipt number extracted and confirmed on the page.
How people register
A simple, guided journey that improves conversion.
Instant email verification with a one-time passcode, and a mobile-optimised flow with a swipeable carousel. An engaging experience that is simple and quick to complete.
When the mechanic requires a purchase, participants upload proof on the page. GIVEAWAI®, Webing’s own AI technology, automates validation and displays the extracted details for confirmation. Each step has its own screen.
The same format. One extra condition.
With or without proof of purchase
Choose the mechanic around your objective: free entry or purchase-based entry, with proof automatically validated by GIVEAWAI®.
Zero
The landing page without a purchase requirement
A guided journey lets people register and enter a final draw or Instant Win. Engage audiences and collect contacts without requiring a purchase.
ZeroBuy
The landing page with proof of purchase
Participants upload their receipt and GIVEAWAI®, Webing’s AI technology, automates validation. Store, date, time, amount and document number are extracted during the journey.
What really changes
Our landing page versus a traditional form
The traditional approach
Landing page with a traditional form
55% visitors converting to registrations
5-10% newsletter opt-ins
over €30 average cost per contact
The Webing approach
Webing multi-step landing page
84% visitors converting to registrations
90% newsletter opt-ins
2 € average cost per contact
In the comparison shown, the multistep landing page achieves higher conversion and a lower average cost per contact than a traditional form. The registration journey helps turn interest into entries.
Another route for your audience
Landing pages and social. Complementary goals.
A landing page offers a dedicated registration journey. Social formats also engage audiences with your brand’s content and support follower growth and engagement.
Both can run within the same campaign. We define entry points and participation around your objectives, required data and target audience.
What brands achieve
Managing prize promotions since 2008
Aggregate results from Webing campaigns, alongside selected brand projects.
3,000+
Prize promotions
Contests and giveaways managed by Webing since 2008, across the channels supported by each format.
100M+
People reached
Combined reach of prize promotions managed by Webing on social media.
Why Webing
Why brands choose Webing for landing page promotions
Human-led, tech-powered. Marketing, Tech and Legal, backed by our proprietary Webing Plus platform. One Team, from idea to results.
3,000+
Contests and giveaways managed
3M+
Leads generated for brands
Partnerships and memberships
FAQs
Landing page promotion FAQs
When should we choose a landing page over social?
Landing pages suit campaigns needing more fields, document uploads or detailed journeys. Social formats also serve follower growth and engagement objectives. The project determines the right choice.
How does entry work on your landing page?
The multistep landing page offers a guided journey with one question per screen. Information is requested progressively, helping people complete registration. The reference comparison is 84% conversion for our landing page versus 55% for a traditional form. Individual campaign results depend on the audience and journey design.
How does receipt reading work?
Participants upload a photo of their proof of purchase. GIVEAWAI®, Webing’s own AI technology, automates validation and extracts store, date, time, amount and document number. The details appear on the page for confirmation.
How do Zero and ZeroBuy differ?
Zero is the landing page without a purchase requirement, offering a final draw or Instant Win. ZeroBuy adds proof-of-purchase upload and automatic validation by GIVEAWAI®during the entry journey.
How much data can we request?
During planning, we identify the data your campaign needs and organise questions within the journey. Every field should serve a clear purpose aligned with the project.
Is the landing page compliant?
Where the initiative falls under Italy’s DPR 430/2001, terms and the required formalities apply just as they do to a social campaign. Promotion data remains on servers in Italy, with processing governed by EU and UK GDPR requirements.
Can we combine a landing page with social?
Landing pages and social can run together in one campaign. Entry points and steps are designed together around the mechanic and required documents.
Let’s talk about your next campaign.
Book a demo to explore Webing landing pages, entry journeys and plans.
