Public participation
Entry stays public, under the post. The entire journey happens in the comments.
Comment Picker
A simple giveaway on social.
A post invites people to follow your brand and leave a comment. Comment Picker is a simple mechanic designed to grow followers and engagement through public participation.
Trusted by brands you know
At a glance
How Webing Comment Picker works
Focused on engagement
The format builds followers and engagement through comments, without asking for contact details or marketing consent.
Three channels
Available on Instagram, Facebook and TikTok, with entry through comments on the campaign content.
A verifiable draw
Comments captured with author, text, date and time, on servers in Italy.
Three steps to entry
Giveaways drawn from comments
Entry is simple. Your brand defines what to comment, and the platform collects entries throughout the campaign, creating the archive used to draw winners.
TheFork · Instagram giveaway
01 Publish the post and set the rules
Define the comment required, the number of entries allowed per person and the closing date. These conditions are set out in the terms before launch.
02 Comments are captured
Comment Picker captures entries throughout the giveaway, including author, text, date and time, on infrastructure in Italy. Your brand has an archive of the comments received.
03 Winners are drawn from eligible entries
Using the complete archive, in accordance with the terms, with a notary or authorised official where required by law.
One comment. Two different products.
Comment Picker, with or without a chatbot
Choose the journey around the result you want: interactions on your content with Comment Picker, or data and consent capture too with Comment Picker Chatbot. Standard Comment Picker manages comments. Automatic Instagram follower verification is a feature of the chatbot version.
Without chatbot · You are here
Focused on followers and engagement?
Entry through comments, without chat registration. Post comments are captured and winners are drawn from valid entries: a mechanic built for followers and engagement.
With chatbot
Want contacts for your CRM?
A comment opens your brand’s chat, where people complete registration and provide the required data and consent. Contacts can be viewed in the dashboard and used according to the preferences given.
Comment Picker Chatbot
What brands achieve
Webing’s track record in prize promotions
Aggregate results from Webing campaigns, alongside selected brand projects.
3,000+
Prize promotions
Contests and giveaways managed by Webing since 2008, across the channels supported by each format.
100M+
People reached
Combined reach of prize promotions managed by Webing on social media.
Why Webing
Why brands choose Webing for comment-based giveaways
Human-led, tech-powered. Marketing, Tech and Legal, backed by our proprietary Webing Plus platform. One Team, from idea to results.
3,000+
Contests and giveaways managed
3M+
Leads generated for brands
Partnerships and memberships
FAQs
Comment Picker FAQs
How does Comment Picker work?
Your brand publishes a post or reel inviting people to comment according to the campaign terms. Comment Picker captures comments with author, text, date and time. Winners are drawn from valid entries. The journey takes place on public content and supports follower growth and engagement.
How does it differ from Comment Picker Chatbot?
Comment Picker collects comments and draws winners. The chatbot version adds registration in chat, where data and consent are collected. Automatic Instagram follower verification is available in the chatbot version only.
Which channels does it support?
Comment Picker supports comment-based giveaways on Instagram, Facebook and TikTok. Entries are captured during the campaign and retained for the draw.
Can Comment Picker collect contact details for the brand?
Comment Picker captures comment-based entries and is designed for follower acquisition and engagement. To collect contact details and consent, we can add a Comment Picker Chatbot journey or choose a landing page promotion.
Is it legal in Italy?
Yes, when it complies with Presidential Decree 430/2001: terms, a prize guarantee and Ministry notification where required, with promotion data retained on servers in Italy. The draw includes all eligible entries in accordance with the terms, supervised by a notary or authorised official where required by law.
Who manages monitoring and the draw?
Webing Plus captures comments and supports the draw process. The Webing team handles campaign planning and the agreed operational activities, from compliance to prize management.
How are multiple comments from the same user handled?
The terms define how many entries each user can submit. The platform applies the agreed criteria: one comment, all valid comments, or a maximum number per person.
How long does setup take?
This is the quickest format to set up, as there is no chatbot to configure. Regulatory timelines still apply: where Italian rules require the terms to be filed, they must be prepared and submitted at least 15 days before launch.