11.3
Entries per person
Average over the 24 days of Webing calendars: people enter, then return.
Advent calendar
Advent calendars on Instagram.
A new window every day. A new reason to connect with your brand. An Instagram Advent calendar creates recurring moments with your community, right in their messages.
How it works
A daily surprise, right in the chat
The calendar lives on your brand’s profile. People enter from a post, story or message, and the chat unlocks a new surprise each day.
01 Start on social
A comment, story reply or keyword in a DM opens the conversation. The chatbot introduces the campaign and guides registration.
02 A new window every day
Daily reminders are sent automatically via DM. Participants unlock the day’s surprise and, where included, an Instant Win.
03 Data and consent
Names, emails and consent reach the Webing Plus Smart Dashboard in real time.
Digital Advent benchmarks
A community that comes back every day
The figures below are average KPIs from Instagram Advent calendars managed by Webing.
90%
Marketing opt-ins
On average, nine in ten participants agree to be contacted again.
91,346
Chatbot activations
Conversations started from comments over 24 days, averaging 8,185 unique people per campaign.