Focus on your community.

Start with the objective, audience and campaign theme. Then define the entry channel, photo requirements, moderation and winner selection. Webing supports planning and management, coordinating technical delivery and the required compliance work.

When you want your community to create content around your brand, a product or a theme. The creative brief should suit the audience: what people photograph and the effort required shape the entry experience.

The method is specified in the terms before launch. A panel can judge photos against predefined criteria, or a draw can select winners from valid entries. The choice depends on the mechanic and campaign objectives.

Only where the terms provide for usage rights and participants have accepted them. This clause must be included before launch: without it, photos remain the photographer’s and the brand cannot publish them. Releases are also needed from other people appearing in the photos.

GIVEAWAI®, Webing’s own AI technology, automates image validation against campaign requirements. Moderation handles cases needing further review, using criteria agreed before launch.

Yes, where the initiative falls under Italy’s DPR 430/2001, terms are mandatory before launch. Explore the requirements in the guide by Webing at concorsoapremi.it.

Cost depends on the channel, compliance requirements, duration and volume of content to collect and moderate. During the demo, we explore your project and define the support needed for a proposal.