Unique Participants
13,160 ↗ 84% returningInstagram quizzes
Spark curiosity in chat.
Help your community get to know your product, one question at a time. The chatbot runs the quiz in direct messages, collects answers and consent, and records valid entries. On Instagram and Facebook.
Trusted by brands you know
From question to entry
How an Instagram quiz works
A quiz invites people to give your product their attention. Questions guide discovery, while answers help your brand understand its audience.
01 The conversation begins
A comment on a post or a keyword in a DM starts the journey. From there, the chatbot guides people through the quiz.
02 Questions arrive in chat
The chatbot presents one question at a time, with answer options. It collects the required data and consent in the same conversation.
03 Answers become insights
Answers and entries flow into the Smart Dashboard, on servers in Italy. Your brand can explore audience choices and what the quiz reveals about product knowledge.
More ways in. One journey to discover.
Where the quiz begins
The quiz takes place in direct messages. A comment, a DM keyword or a story reply can start the conversation. Each opens a journey guided by automated chatbot messages.
The most popular quiz entry point
Comment on a post or reel
People comment on your brand’s content using the contest keyword. The public comment stays on the post, while the conversation continues privately.
Comment Picker Chatbot
Straight to a private conversation
Send a keyword in a direct message
People send a specific keyword in a DM. This direct entry point requires no public interaction and works well when advertising brings people to the campaign.
Instagram contests and giveaways
The simplest starting point
Reply to a story
A reply to your brand’s story opens the chat. There is no content to create, making this a particularly simple way to start.
Story giveaways
Entry points open the conversation. The format defines what follows: questions, content and entry steps are configured around your campaign.
Why choose a quiz?
Engagement meets product discovery
Every question is an opportunity to introduce a product and understand what interests your audience.
The conversation guides people through to quiz completion. For your brand, answers add depth to each entry: preferences, knowledge and choices you can explore in the Smart Dashboard alongside the consent collected.
Webing Plus Smart Dashboard
Answers, entries and KPIs. In real time.
Explore answers and entries in the Webing Plus Smart Dashboard. Quiz data helps you understand campaign results and get to know your audience.
- Real-time KPIs on campaign performance
- Comments and content captured in real time on infrastructure in Italy and validated individually
- For each participant: personal details, username, profile link, content, date, time and consent
- Media gallery with all captured content, ready to view, download and validate
What brands achieve
Webing’s track record in prize promotions
Aggregate results from Webing campaigns, alongside selected brand projects.
85%
Chatbot conversion rate
The average share of people who start a chat and complete registration in Webing campaigns.
91%
Marketing opt-ins
The average share of participants who consent to marketing communications from the brand.
3M+
Leads generated
Contacts with verified consent collected for brands since 2008.
Why Webing
Why brands choose Webing for prize quizzes
Human-led, tech-powered. Marketing, Tech and Legal, backed by our proprietary Webing Plus platform. One Team, from idea to results.
3,000+
Contests and giveaways managed
3M+
Leads generated for brands
Partnerships and memberships
FAQs
Instagram quiz FAQs
How do you run an Instagram quiz?
A comment, a DM keyword or a story reply opens a conversation with your brand’s chatbot. The quiz presents questions one at a time, collects answers and consent, and records entries according to the campaign terms.
Does the quiz work on Facebook too?
Yes. Webing configures the conversational journey on your chosen channel, with questions and entry steps tailored to the campaign.
How does a quiz differ from a standard giveaway?
A quiz adds questions to the entry journey. Brands can introduce products and learn about their audience’s preferences and knowledge, alongside collecting the required data and consent.
Can we see the quiz answers?
Answers are available in the Smart Dashboard alongside entries. Your brand can explore audience choices and what the quiz reveals about product knowledge. Data is stored on servers in Italy.
How many questions should a quiz have?
The number depends on your campaign objectives and the information you want to collect. A short, focused journey keeps entry clear: every question should serve a purpose.
Does a prize quiz need promotion terms?
Yes, where the initiative falls under Italy’s DPR 430/2001, terms are mandatory before launch. They also explain how winners are selected: a draw among those who complete the quiz, or other criteria agreed in advance. Explore the requirements in the guide by Webing at concorsoapremi.it.
Are incorrect answers disqualified?
The promotion terms specify whether completing the quiz is enough or whether correct answers are required. The criteria are agreed before launch and communicated in the entry conditions.
Launch your next prize quiz.
Book a demo to explore conversational quizzes, case studies and Webing plans.