Unique Participants
13,160 ↗ 84% returningTikTok contests
Contests that light up TikTok
A comment on your brand’s video or content created by your community: your contest takes shape on TikTok. Choose a mechanic around your objective, from follower growth to UGC videos. Webing supports you from planning to entry and prize management.
6.6M
Views · Fratelli Beretta
Trusted by brands you know
TikTok’s most popular mechanic
How to organise a TikTok contest
Comment Picker and video contests engage consumers on TikTok. Grow followers, engagement and content with our formats.
01 Follow the profile
Following your brand’s profile is an entry condition to include in the terms. The mechanic invites people discovering the campaign to join your community.
02 Comment or create a video
An answer to a question or a video challenge: choose a mechanic aligned with your campaign objectives.
03 Draw or select the winners
Valid content is captured throughout the contest, with prizes awarded among eligible participants according to the terms.
The format for profile growth
TikTok comment giveaways
A comment makes entry simple. Your brand’s video becomes a meeting point with the community: a question, an answer and a chance to win, designed to grow followers and engagement.
Comment Picker brings together the mechanic, promotion terms and technology. Every comment is captured in real time and stored on servers in Italy, giving you a verifiable record of who entered and when.
When content is the goal
TikTok hashtag video contests
Give your community a theme to interpret. People follow the profile, publish a video or repost your brand’s, and add the contest tag and hashtag. GIVEAWAI® automatically validates UGC. Winners are selected by a draw or judging panel according to the terms.
This mechanic asks more of participants and gives your brand content to reuse, provided the terms include the necessary usage rights.
Webing Plus Smart Dashboard
Entries, content and KPIs. In real time.
Comments and videos flow into Webing Plus, on servers in Italy. Follow the campaign in the Smart Dashboard and use GIVEAWAI for UGC®, Webing’s own AI technology for automatic validation.
Compliant with Italy’s DPR 430/2001
TikTok contests in Italy: before you launch
A TikTok contest offering a prize is subject to Italy’s DPR 430/2001: terms, a prize bond and Ministry notification where required, with promotion data and content retained in Italy. The terms also define the mechanic in advance: following the profile, the comment keyword or answer options, and the hashtag and brand tag for video contests. Video reuse requires the terms to provide for usage rights and participants to accept them.
What you need before launch
- Terms setting out entry conditions
- Keyword or answer options for comment contests
- Official hashtag and brand tag for video contests
- Consent to video usage rights
Comment draw or video contest
Choose the format around your objective
Comments engage audiences and grow profiles. Video contests collect content and build brand visibility. Your campaign objective guides the choice.
Goal: followers and engagement
Looking to grow your profile?
Participants follow the profile and comment on your brand’s video with the contest keyword. The mechanic focuses on followers, comments and reach. We capture all entries in real time and store them on servers in Italy, ready for the winner draw.
Explore Comment Picker
Goal: content and awareness
Looking for awareness, reach and content?
Participants publish a video or repost your brand’s, adding the contest tag and hashtag. We manage strategy, terms, moderation, judging, winners and reporting.
Photo and video contests
Why Webing
Why brands choose Webing for TikTok contests
Human-led, tech-powered. Marketing, Tech and Legal, backed by our proprietary Webing Plus platform. One Team, from idea to results.
3,000+
Contests and giveaways managed
3M+
Leads generated for brands
Partnerships and memberships
FAQs
TikTok contest FAQs
How do you organise a TikTok contest?
Start with your brand’s objectives and choose between a comment or video contest. Webing configures the campaign, captures entries and supports your team with promotion terms, winners and prizes.
How does a TikTok comment contest work?
People follow your brand’s profile and comment on the campaign video with the keyword, answer or one of the specified options. The comment constitutes an entry under the promotion terms.
How do you run a TikTok video contest?
The brand defines the theme and entry method. The community publishes videos with the contest tag and hashtag, and Webing captures them on the platform. GIVEAWAI®, Webing’s own AI technology, automates validation. A draw or judging panel selects winners according to the terms.
What is the difference between a contest and a giveaway?
Contests and giveaways describe prize campaigns. What matters in planning is the entry method and prize allocation criteria: for example, a draw among valid comments or a panel judging videos.
Are TikTok contests legal in Italy?
Yes, when they comply with DPR 430/2001: terms, a prize bond and Ministry notification where required, with promotion data and content stored on servers in Italy. The terms also define the mechanic: following the profile, the comment keyword or answer options, and the hashtag and brand tag for video contests.
How are TikTok contest winners drawn?
For comment contests, all video comments are captured throughout the promotion and eligible entrants are drawn, with a notary or public official present where legally required. For video contests, valid entrants can be drawn or a judging panel can select winners using the criteria in the terms.
Can participant videos be reused in brand campaigns?
Only where the terms allow it and participants explicitly consent to usage rights. This is one reason terms must be drafted before launch: without that clause, content remains the creator’s and the brand cannot reuse it.
How long does it take to launch a TikTok contest?
It depends on the mechanics. Technical setup takes days, but campaign planning generally needs at least five: objectives, mechanics, prizes, terms, creative assets and testing. If Italian rules require the terms to be filed, they must be prepared and submitted at least 15 days before launch. For a tight deadline, we assess feasibility and timing together.
How much does a TikTok contest cost?
Cost depends on the mechanic, duration and services required. During the demo, we define your brand’s objectives and campaign scope to prepare a proposal.