Acquisition
New contacts for your brand
Chatbots and landing pages collect data and consent during entry, so you can continue the relationship in line with each person’s preferences.
Consumer activation · Energy & Utilities
Power the connection.
A prize promotion creates a fresh point of contact between people and their provider. For energy and utilities brands, we design campaigns that introduce services, capture leads and engage customers.
Trusted by brands you know
Energy & Utilities
Build a relationship beyond the supply.
Engagement
Make your service memorable
Quizzes, instant wins and community content give people reasons to discover your services and interact with your brand.
Relationships
Keep the connection going
Customer campaigns create recurring moments and fresh reasons to engage with the provider.
Recommended solutions
Contests that get you chosen. And remembered.
Three solutions to get you started. Together, we choose the channel, mechanics and prizes around your audience and brand objectives.
Solution
Landing Zero and ZeroBuy
Entry through a landing page, with or without a purchase. GIVEAWAI®, Webing’s proprietary AI technology, automates proof-of-purchase validation.
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Solution
Comment Picker Chatbot
A comment opens a chat with your brand, where data and consent are collected. A journey designed to engage your community and generate contacts.
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Solution
SocialQuiz
Questions in chat, including photos and videos, introduce products and services through play while collecting data and consent.
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What brands achieve
Webing’s track record in prize promotions
Aggregate results from Webing campaigns, alongside selected brand projects.
85%
Chatbot conversion rate
The average share of people who start a chat and complete registration in Webing campaigns.
91%
Marketing opt-ins
The average share of participants who consent to marketing communications from the brand.
3M+
Leads generated
Contacts with verified consent collected for brands since 2008.
Why Webing
Why energy and utilities brands choose Webing
Human-led, tech-powered. Marketing, Tech and Legal, backed by our proprietary Webing Plus platform. One Team, from idea to results.
3,000+
Contests and giveaways managed
3M+
Leads generated for brands
Partnerships and memberships
FAQs
Energy & Utilities FAQs
Which campaigns suit energy and utilities brands?
Landing page campaigns and Comment Picker Chatbot collect contacts and consent. SocialQuiz introduces services through play. Your objectives and audience guide the choice of format.
Can we reward existing customers?
Yes. Campaigns can be designed specifically for existing customers, with eligibility criteria and prizes set out in the terms and conditions.
Does the promotion need terms and conditions?
For promotions in Italy that fall within the scope of Presidential Decree 430/2001, terms and conditions are required before launch. Explore the requirements in Webing’s guide on concorsoapremi.it.
