The network
Every store counts
One coordinated campaign across the network, with shared materials and instructions. We design the entry journey with your in-store teams’ role in mind.
Consumer activation · Retail & Store Networks
Prize promotions. Built for retail.
Chains, franchises and brands with dozens of stores. We design and manage campaigns across your network, from mechanics and compliance to prize fulfilment.
Trusted by brands you know
Retail & Store Networks
More reasons to visit, shop and return.
The calendar
Sales, openings and seasonal moments
Retail runs on key moments. Your campaign connects with them, with timing, prizes and mechanics designed around the peak you want to support.
Compliance
Prize fulfilment at national scale
As the prize pool grows, so does the importance of terms, guarantees and prize allocation. The Webing team manages the process through to delivery to the winner.
Recommended solutions
Contests for retail and store networks
From store visits to purchases, we choose the mechanics around your network’s objectives and your customers’ journey.
Solution
Drive to store
Dedicated QR codes connect each store to an entry journey, in chat or on a landing page. View campaign results store by store.
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Solution
Purchase-based promotions
Proof of purchase is uploaded in chat or on a landing page. GIVEAWAI®, Webing’s proprietary AI technology, automates validation.
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Solution
Instant Win promotions
Participants find out instantly whether they have won, in chat or on a landing page. The prize allocation plan is defined before launch.
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Success Stories
Retail brands activating their customers
In a recent retail campaign: 12,000 new followers, 14,000 contacts collected, over 4,000 store visits and a 29% conversion rate to in-store visits.
Arcaplanet · Instagram contest
AWLAB · Instagram contest
Dr Martens · Purchase-based Instagram promotion
Why Webing
Why retail brands and store networks choose Webing
Human-led, tech-powered. Marketing, Tech and Legal, backed by our proprietary Webing Plus platform. One Team, from idea to results.
3,000+
Contests and giveaways managed
3M+
Leads generated for brands
Partnerships and memberships
FAQs
Retail & Store Networks FAQs
Which campaigns work for a retail chain?
Start with the network’s objectives: encourage visits with drive-to-store campaigns, support sell-through with purchase-based promotions, or build repeat participation through loyalty. For purchase-based promotions, GIVEAWAI®, Webing’s proprietary AI technology, automates proof validation. We design the mechanics around your retail calendar.
How can we compare entries across stores?
Each store can have its own QR code and tracking code. The Smart Dashboard shows entries associated with each location, allowing you to compare campaign engagement. These figures measure recorded entries, which are distinct from total store footfall.
Does the promotion need terms and conditions?
For promotions in Italy that fall within the scope of Presidential Decree 430/2001, terms and conditions are required before launch. Explore the requirements in Webing’s guide on concorsoapremi.it.
