Our method.

Marketing, technology and legal expertise work together from the brief. Our One Team approach shapes the mechanics, coordinates delivery and follows your campaign through to results.

01 · Marketing

Your objectives set the direction

Together, we define objectives and KPIs, choose the format and design the entry journey. Promotion is built around the campaign’s channels and audience.

  • Objectives and KPIs: followers, contacts, content or sales
  • Mechanics and formats chosen from proven options
  • An entry journey in chat or on a landing page, designed to be easy to complete
  • Promotion through advertising, creators and brand channels
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02 · Tech

Webing Plus, our proprietary platform

Webing Plus runs the entry mechanics and brings campaign data into the Smart Dashboard. For UGC contests and purchase-based promotions, GIVEAWAI® automates content and proof-of-purchase validation using AI technology developed by Webing.

  • Chatbots and multi-step landing pages configured for your campaign
  • Data mirroring for content and data on servers in Italy
  • Smart Dashboard with real-time KPIs, content and participants
  • Integrations with major CRMs and email marketing tools
Explore Webing Plus

Human-led, tech-powered

The 3 stages of every campaign

01

Planning

Strategy, mechanics and terms

We design the mechanics around your KPIs and recommend the right format. Terms, compliance and setup included.

02

Management

Launch and live monitoring

A coordinated launch across your chosen channels, real-time monitoring and management through Webing Plus.

03

Wrap-up

Winners, reporting and next steps

Winner and prize management, reporting with KPIs and key learnings, and planning your next activation.

The result

Webing’s track record in prize promotions

91%

Newsletter sign-ups

The average share of participants who opt in to promotional communications in Webing contests.

85%

Chatbot conversion rate

The average share of people who start a chat and complete registration in Webing campaigns.

84%

Landing page conversions

The average share of visitors who register through landing pages built by Webing.

Discover the Webing method.

Book a demo to explore how we work and plan the journey for your next campaign.