Drops
Make every release an event
An Instant Win in chat or on a landing page supports your launch with a chance to win on the spot, while collecting the data and consent required by the campaign.
Consumer activation · Fashion & Lifestyle
Contests tailored to your brand.
A drop, a collection, a new way to wear your brand. Fashion and lifestyle prize promotions engage your community through stories, comments and content, with mechanics chosen for each objective.
Trusted by brands you know
Fashion & Lifestyle
Every collection. A fresh connection.
Community
Keep your brand culture moving
Invite your community to interpret your brand between collections. In UGC contests, GIVEAWAI®, Webing’s proprietary AI technology, automates content validation.
Conversion
From follow to checkout
Personal codes and links to your online store guide people towards a purchase. For purchase-based promotions, proof-of-purchase validation is automated by GIVEAWAI®, Webing’s proprietary AI technology.
Recommended solutions
Contests and giveaways with fashion in mind
Three solutions to get you started. Together, we choose the channel, mechanics and prizes around your audience and brand objectives.
Solution
Story giveaways
People reply to your brand’s story and complete registration in direct messages, where data and consent are collected.
Find out more
Solution
Comment Picker Chatbot
A comment opens a chat with your brand, where data and consent are collected. A journey designed to engage your community and generate contacts.
Find out more
Solution
TikTok contests
Comment Picker and video contests, where your community already loves to create.
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What brands achieve
Webing’s track record in prize promotions
Aggregate results from Webing campaigns, alongside selected brand projects.
85%
Chatbot conversion rate
The average share of people who start a chat and complete registration in Webing campaigns.
91%
Marketing opt-ins
The average share of participants who consent to marketing communications from the brand.
3M+
Leads generated
Contacts with verified consent collected for brands since 2008.
iBlues · Instagram contest
Dr Martens · Purchase-based Instagram promotion
Bvlgari · Instagram contest
Why Webing
Why fashion and lifestyle brands choose Webing
Human-led, tech-powered. Marketing, Tech and Legal, backed by our proprietary Webing Plus platform. One Team, from idea to results.
3,000+
Contests and giveaways managed
3M+
Leads generated for brands
Partnerships and memberships
FAQs
Fashion & Lifestyle FAQs
How can a contest support a collection launch?
Giveaways and prize promotions can support a collection launch, grow your community and engage your audience. We choose the format around your goals: comments and stories for social participation, or chatbot and landing page journeys to capture data and consent.
Can we give participants discount codes?
Yes. The chatbot can send each participant a personal code, including a time-limited offer and a link to your online store.
Does the promotion need terms and conditions?
For promotions in Italy that fall within the scope of Presidential Decree 430/2001, terms and conditions are required before launch. Explore the requirements in Webing’s guide on concorsoapremi.it.
