Purchase-based promotions
Turn a purchase into a reason to participate, on Instagram, Facebook, WhatsApp or a landing page. Participants upload proof of purchase and GIVEAWAI®, Webing’s proprietary AI technology, automates validation.
Trusted by brands you know
From purchase to entry, automatically verified
Make a product purchase the entry requirement. Automate receipt validation with GIVEAWAI®, the technology built into Webing Plus to speed up purchase verification.
01 Buy and submit proof
Participants photograph their proof of purchase and upload it through the chosen channel. GIVEAWAI® reads the document and automates validation.
02 GIVEAWAI® validates the purchase
Webing’s AI technology checks product, date, amount and store against campaign criteria. It validates proof and flags cases requiring review.
03 Play and award prizes
Entry can include Instant Win or a final draw. In the Smart Dashboard, track proof validated by GIVEAWAI®, entries and prizes awarded.
Instagram and Facebook
On Instagram, Facebook and WhatsApp, participants send their receipt photo in the conversation with your brand. GIVEAWAI® automates validation, with confirmation delivered on the same channel.
The conversation guides people from upload to confirmation. If the campaign includes Instant Win, the result is also delivered in chat.
Landing page
A landing page collects data and proof of purchase in a dedicated journey. GIVEAWAI® automatically validates the document and displays the verification result on the page.
Landing pages suit projects needing more fields or additional documents. They can run alongside chat entry, offering different routes into the same campaign.
A registered Webing trademark
GIVEAWAI® is Webing’s own AI technology for automatically validating UGC and proof of purchase. It reads documents, checks campaign criteria and flags cases for review. It is available to all clients using these formats, across their supported channels.
What it checks
Compliant with Italy’s DPR 430/2001
Terms, a prize bond and Ministry notification where required, with promotion data stored on servers in Italy. Purchase-based entry adds decisions to make before launch: what qualifies as proof, which products are eligible and how long proof must be retained.
Marketing, technology and legal expertise work within one project. The terms help define the mechanic, rather than following it.
Webing Plus Smart Dashboard
Access entries, proof validated by GIVEAWAI® and prizes in the Webing Plus Smart Dashboard. Collected data and consent flow into the platform, on servers in Italy.
What brands achieve
Aggregate results from Webing campaigns, alongside selected brand projects.
91%
The average share of participants who consent to marketing communications from the brand.
85%
The average share of people who start a chat and complete registration in Webing campaigns.
84%
The average share of visitors who register through landing pages built by Webing.
Rigoni di Asiago · Purchase-based Instagram promotion
Angelo Parodi · Purchase-based Instagram promotion
Loacker · Purchase-based Instagram promotion
Why Webing
Human-led, tech-powered. Marketing, Tech and Legal, backed by our proprietary Webing Plus platform. One Team, from idea to results.
3,000+
Contests and giveaways managed
3M+
Leads generated for brands
Partnerships and memberships
FAQs
It is a prize campaign requiring a purchase to enter. Participants upload a receipt and GIVEAWAI®, Webing’s AI technology, automatically validates it against campaign criteria.
GIVEAWAI®, Webing’s own AI technology, reads the document and checks product, date, amount and store. It automates validation and flags cases requiring review.
On Instagram, Facebook and WhatsApp, proof is sent in your brand’s conversation. On a landing page, it is uploaded through a dedicated journey. In both cases, GIVEAWAI® automates validation.
Chat keeps the whole journey in the conversation with your brand. A landing page offers room for more fields and additional documents. Your objectives and mechanic determine the choice; both journeys can run together.
Yes, they are among the formats covered by DPR 430/2001. Terms, a prize bond and Ministry notification are required where applicable, with promotion data stored on servers in Italy. The terms also define acceptable proof of purchase and its retention period.
The campaign can offer an Instant Win play after GIVEAWAI validates proof of purchase®. Participants discover the result within the same entry journey.
It depends on the mechanics. Technical setup takes days, but campaign planning generally needs at least five: objectives, mechanics, prizes, terms, creative assets and testing. Where Italian rules require the terms to be filed, they must be prepared and submitted at least 15 days before launch.
Cost depends on the channel, duration, services required and volume of proof to process with GIVEAWAI®. During the demo, we define your objectives and scope to prepare a proposal.
Book a demo to see GIVEAWAI® in action and explore formats, case studies and Webing plans.
