Instant Win promotions

Instant engagement. Instant rewards.

Turn the thrill of an instant win into engagement for your brand. We plan and manage Instant Win promotions on Instagram, Facebook, WhatsApp and landing pages, from the mechanic to prize delivery.

Lottomatica Instagram contest
Auriga Instagram contest
Bancomat Instagram contest
Landing page Instant Win for Gabry Ponte’s live event
Live Nation Instagram contest

Trusted by brands you know

A result in seconds

How an Instant Win promotion works

With Instant Win, participants discover the result immediately. Bring the mechanic into product launches and promotional campaigns, including purchase-based entry with automatic receipt validation by GIVEAWAI®, Webing’s AI technology.

The winning moment announced in the brand's chat
  1. 01 Define prizes and distribution

    Together, we agree prize numbers, values and distribution throughout the campaign. The mechanic is defined before launch and described in the promotion terms.

  2. 02 Deliver the result instantly

    The system allocates wins randomly according to the agreed mechanic. Participants receive the result in your brand’s chat or directly on the landing page.

  3. 03 Manage prizes and performance

    We oversee winner verification and prize fulfilment. The Smart Dashboard shows campaign performance, wins and remaining prizes.

Instagram and Facebook

Instant Win on social

Starting with a comment, story reply or direct message, entry continues in your brand’s chat. Results arrive in Instagram DMs or Messenger, on the same channel.

The chatbot guides entry and collects data and consent. Your social content becomes the starting point for a conversation with your brand.

Instant Win with the result delivered in the brand’s chat

Landing page

Instant Win on a landing page

A dedicated promotion experience, with the result displayed on screen. A guided journey collects data and any required documents through an interface tailored to your brand.

We design the entry journey around your mechanic and the information to collect, keeping every step clear through to the result.

Landing page Instant Win for Gabry Ponte’s live event

WhatsApp

Instant Win on WhatsApp

Entry takes place in a conversation with your brand’s WhatsApp number. The chatbot guides each step and delivers the result directly in chat.

You can also include proof of purchase, with receipts uploaded in the conversation. GIVEAWAI®, Webing’s own AI technology, automates validation. It is available to all clients running purchase-based promotions or UGC contests, on the channels supported by each mechanic.

Webing Plus Smart Dashboard

Entries, prizes and KPIs. In real time.

Track plays, wins and available prizes in real time in the Webing Plus Smart Dashboard. Participant data, content and consent are collected on servers in Italy and remain accessible during the campaign.

  • Real-time KPIs on plays, wins and available prizes
  • Content collected and available for validation
  • Participant data: information and consent collected during registration
  • Media gallery to view, download and validate captured content

What brands achieve

Webing’s track record in prize promotions

Aggregate results from Webing campaigns, alongside selected brand projects.

91%

Marketing opt-ins

The average share of participants who consent to marketing communications from the brand.

85%

Chatbot conversion rate

The average share of people who start a chat and complete registration in Webing campaigns.

84%

Landing page conversions

The average share of visitors who register through landing pages built by Webing.

Live Event Instant Win Contest, Gabry Ponte

Gabry Ponte · Live Event Instant Win Contest

Instagram contest, Live Nation
26k followers

Live Nation · Instagram contest

Instagram contest, Lottomatica Instagram contest, Lottomatica Instagram contest, Lottomatica Instagram contest, Lottomatica

Lottomatica · Instagram contest

Why Webing

Why brands choose Webing for Instant Win promotions

Human-led, tech-powered. Marketing, Tech and Legal, backed by our proprietary Webing Plus platform. One Team, from idea to results.

Enterprise-grade security and compliance

  • Webing ISO 27001 v2022
  • GDPR
  • UK GDPR
Security and compliance

3,000+

Contests and giveaways managed

3M+

Leads generated for brands

Partnerships and memberships

  • Meta Business Partner
  • IAB Italia
  • ManyChat Agency Partner
  • AssoConcorsi

FAQs

Instant Win promotion FAQs

What is an Instant Win promotion and how does it work?

It is a prize promotion where participants discover immediately whether they have won. Results are delivered in your brand’s chat or on a landing page, depending on the channel. The system allocates wins randomly according to the campaign mechanic.

Are Instant Win promotions legal in Italy?

Yes, they are among the formats covered by DPR 430/2001. Requirements include terms, a prize bond and Ministry notification where applicable, promotion data stored on servers in Italy, and a verifiable random prize allocation system.

Where can an Instant Win run?

In your brand’s chat on Instagram or Facebook, in a conversation with your WhatsApp business number, or on a dedicated landing page. The choice depends on your audience, entry journey and the data or documents to collect.

How does Instant Win differ from a final prize draw?

Instant Win delivers the result straight after a play. A final draw selects winners after the entry period ends. Both can be combined in the same campaign.

How are wins allocated?

The prize pool and distribution schedule are agreed before launch. Software awards prizes randomly according to the mechanic described in the terms.

Can Instant Win require a purchase?

Yes. Entry can include uploading a receipt. GIVEAWAI®, Webing’s own AI technology, automatically checks the product, date, amount and store. Valid proof of purchase enables an Instant Win play.

How long does it take to launch an Instant Win?

It depends on the mechanics. Technical setup takes days, but campaign planning generally needs at least five: objectives, mechanics, prizes, terms, creative assets and testing. Where Italian rules require the terms to be filed, they must be prepared and submitted at least 15 days before launch.

How much does an Instant Win promotion cost?

Cost depends on the channel, compliance requirements, duration and prizes to manage and deliver. During the demo, we explore your project and define the support needed for a proposal.