The giveaway starts in the feed.
The brand publishes its giveaway post on Instagram. People follow the promoter's profile and leave the required comment.
New from Webing · No chatbot
Comment Picker
Instant Win.
Follow the brand, comment on its Instagram giveaway post and you could win instantly. Your comment triggers the Webing Instant Win engine. Winners get a DM with prize details and instructions.
Illustrative demo · Winning entry example
Available on Instagram. Facebook coming later.
Brands that have chosen Webing
From post to prize
How Comment Picker Instant Win works
People enter beneath the post. Their comment triggers a chance to win.
A comment becomes a chance to win.
The comment triggers the Webing Instant Win engine. The software randomly determines whether the entry wins, according to the campaign terms.
Winners find out straight away.
Each winner receives a private message confirming the prize they have won, with instructions on how to claim it.
Simple to enter. Instant excitement.
Instagram giveaways for followers and engagement
The simplicity of a comment meets the excitement of an instant win. Your brand invites people to follow its profile and engage with its content.
Follower acquisition
Give people a reason to follow.
Following the promoter's profile is part of the entry process. The format is designed to support community growth.
Engagement
Make your post the meeting point.
People enter by commenting on the giveaway post. Public interaction stays at the centre of the campaign.
Instant Win
The surprise happens during the giveaway.
A comment triggers the entry that could win a prize. The DM confirms the prize to the winner and explains the next step.
The right format for your objective
Three journeys from a comment
Here, the comment triggers an Instant Win entry without a chatbot. For a final prize draw or data and consent collection, explore Webing's other formats.
Final prize draw
Comment Picker
Entries are collected from comments and winners are drawn from valid entries. A format designed for follower growth and engagement.
Explore Comment Picker
Registration in chat
Comment Picker Chatbot
The comment opens a journey in direct messages, where data and consent are collected. Combine followers, engagement and lead generation.
Explore the chatbot format
Launching on Instagram
Comment Picker Instant Win: channels
Available now
The format is available now for giveaways based on Instagram post comments, with Instant Win entries and a confirmation DM to each winner.
Coming later
Facebook will be the next channel for this format, following its launch on Instagram.
Why Webing
Marketing, Tech and Legal. One Team.
A new format, backed by the Webing team's experience: strategy, proprietary technology and compliance management, from the initial idea to the winners.
3,000+
Contests and giveaways managed
Partnerships and memberships
Your next giveaway starts here.
Explore Comment Picker Instant Win in a demo. Let's start with your brand, your prize and your campaign objective.
FAQs
Comment Picker Instant Win FAQs
How does Comment Picker Instant Win work?
People follow the promoter's brand and comment on its Instagram giveaway post. The comment triggers an entry in the Webing Instant Win engine, which randomly determines whether it wins. The winner receives a DM with prize confirmation and instructions on how to claim it.
Do people need a chatbot to enter?
People enter by following the brand and commenting on the post, without registering through a chatbot. A private message is sent if they win, with prize details and instructions on how to claim it.
How does it differ from the classic Comment Picker?
The classic Comment Picker collects entries for a prize draw. Comment Picker Instant Win links the comment to an immediate entry: any winning result is communicated to the winner by DM during the campaign.
Do people who do not win also receive a DM?
The DM in this format is a prize notification sent to winners. The comment triggers an entry without starting a conversation with every participant.
Is it already available on Facebook?
Comment Picker Instant Win is available now on Instagram. Facebook will be added later. Instagram availability does not extend this format to other channels.
Do people have to follow the brand to enter?
Yes. The entry mechanic requires people to follow the promoter's brand and comment on the giveaway post. Entry conditions are set out in the campaign terms.
Can people enter more than once?
Entry frequency and the number of entries allowed per person are defined for each campaign. The terms explain which comments qualify for an entry.
Does this format collect leads and marketing consent?
The format is designed for follower acquisition and engagement. Comment-based entry does not include chatbot registration to collect leads and marketing consent. Information needed to claim a prize is collected through the winners' journey. Comment Picker Chatbot is available for lead generation objectives.