3,000+
Prize promotions
Social contests, giveaways and Instant Wins managed in Italy and worldwide since 2008.
Agency and platform since 2008
Contests that grow followers, leads and sales.
Activate your audience with giveaways and prize promotions on Instagram, Facebook, TikTok, WhatsApp and landing pages. From strategy to delivery, we bring together expertise, proprietary technology and compliance support for campaigns in Italy and internationally.
Trusted by brands you know
One partner, every channel
Social contests on Instagram, Facebook, TikTok and WhatsApp
Reach your audience on the channels they use every day. We help you choose the right mechanics for your objectives and each platform’s capabilities.
Followers and leads
Instagram contests and giveaways
Story mentions, comments and Instant Wins in DMs. Chatbot formats guide registration and collect data and consent in direct messages.
Instagram contests
Community
Facebook contests
Photo contests, comments and Instant Wins in Messenger. Where registration is part of the journey, the chatbot collects the campaign’s required data and consent.
Facebook contests
Awareness
TikTok contests
Comment-based contests for followers and engagement. Video contests for UGC and brand awareness. Two mechanics native to TikTok.
TikTok contests
Conversation
WhatsApp giveaways
Entry takes place in your brand’s chat. For purchase-based promotions, GIVEAWAI® automates validation of the uploaded proof.
WhatsApp giveaways
Instant results
Instant Win
Participants find out straight away whether they have won. With integrated certified software, up to 80% more entries.
Instant Win
Worldwide
International giveaways
One campaign across multiple countries, with legal and language support for each market and one dashboard for all your data.
International giveaways
Since 2008
An experienced partner for your prize promotions
We support you from campaign design to wrap-up. One Team brings strategy, technology and compliance together, with winner management and prize fulfilment support tailored to your needs.
3M+
Leads generated
Contacts with verified consent delivered to the CRMs of brands we’ve activated.
100M+
People reached
The audience reached by our clients’ social contests.
Proven formats
Giveaway and social contest formats for every objective
Start with the result you want: followers, engagement, contacts or sales. We choose the format and tailor it to your brand, audience and prizes.
Comment Picker Chatbot
A comment opens a chat with your brand, where data and consent are collected. A journey designed to engage your community and generate contacts.
How Comment Picker Chatbot works
Story giveaways
People reply to your brand’s story and complete registration in direct messages, where data and consent are collected.
Instagram story giveaways
SocialWin
The Instant Win played in your brand’s Instagram or Facebook chat, from registration to the result.
Instagram Instant Win
FREEBIE Picker
A freebie for every participant: discount codes, digital content or other surprises chosen for your brand’s audience.
How FREEBIE Picker works
SocialQuiz
Questions in chat, including photos and videos, introduce products and services through play while collecting data and consent.
Instagram quizzes
Digital Advent
A daily moment to engage your community in the run-up to Christmas, on Instagram, Facebook, WhatsApp or a landing page.
Digital Advent calendar
Webing Plus
The proprietary platform for prize promotions and social contests
- Real-time KPIs for participants, followers and opt-ins
- Content saved automatically, ready to validate and download
- Data and consent for every participant, on servers in Italy
- Integrations with HubSpot, Klaviyo, Mailchimp, ActiveCampaign, Shopify, Google Sheets and major CRMs
Webing Plus and its data mirroring applications are approved by Meta. Webing is a Meta Business Partner.
The team behind every campaign
Everything you need to run social contests.
Work with a team that knows your project and supports you from brief to report. Strategy, technology and compliance coordination move together, with clear responsibilities at every stage.
- A dedicated team from brief to final report
- Compliance coordination and winner management support
- Original formats tailored to your brand’s objectives
- One plan can also cover campaigns for other brands in your group
From brief to launch
Launch a prize promotion in 3 steps
We start with your objective and define the format, activities and timings. Our team supports preparation, launch and campaign management.
Book a demo
Explore formats, case studies relevant to your industry and available plans.
We prepare the campaign
We define the mechanics, gather the information needed for compliance and configure the campaign on your chosen channels.
We track launch and results
We monitor entries, coordinate the agreed winner and prize activities, and deliver your final report.
Brand or agency
Are you a brand or an agency?
For agencies
Run your clients’ contests with Webing by your side.
Platform, formats, legal compliance and comprehensive support for your clients’ contests and giveaways.
Solutions for agencies
For brands
Launch a contest or giveaway.
Tell us your goal. We’ll recommend the channels and formats best suited to achieving it.
Book a Demo
Why Webing
Compliant social contests. Protected data.
Human-led, tech-powered. Marketing, Tech and Legal, backed by our proprietary Webing Plus platform. One Team, from idea to results.
91%
Average marketing opt-in rate
85%
Average conversion rate for Webing chatbots
Partnerships and memberships
FAQs
Social contest FAQs
What is a social contest?
It’s a prize promotion on a social network. Depending on the mechanics, people enter with a comment, a piece of content, a message or a quiz answer. It can generate followers, engagement and community content for the brand. When it includes registration in chat or on a landing page, it can also collect data and consent. Explore our guide to what giveaways are and how to run them.
What is the difference between a social contest and a giveaway?
In marketing, a contest generally asks for a creative contribution or a task, such as a photo, video or quiz. A giveaway usually offers a simple way to enter, with prizes awarded through a draw or Instant Win. Campaign planning comes down to the actual mechanics: what people are asked to do and how winners are selected. Explore our guide to the differences.
How do social media prize promotions work in Italy?
They are governed by Presidential Decree 430/2001, with terms, a prize guarantee and Ministry notification where required, and participant data held on servers in Italy. Certain initiatives are exempt from these requirements. Explore our guide to giveaways exempt from Italian Ministry filings.
Which channels can host a giveaway?
Instagram, Facebook, TikTok, WhatsApp and landing pages. Each offers different entry mechanics, chosen around your audience and objectives. Social formats can keep participation within the platform, while a landing page offers a dedicated experience. A campaign can involve multiple channels, depending on its mechanics.
How long does it take to launch a campaign?
It depends on the mechanics. Technical setup takes days, but campaign planning generally needs at least five: objectives, mechanics, prizes, terms, creative assets and testing. If Italian rules require the terms to be filed, they must be prepared and submitted at least 15 days before launch. For a tight deadline, we assess feasibility and timing together.
Do you also manage international giveaways?
Yes. We run campaigns across multiple countries with legal and language support for each market. Find out more about international giveaways.