Launches
Introduce your launch to the community
The campaign introduces your product and invites people to discover it. A chat or landing page journey guides each entry and captures the required data and consent.
Consumer activation · Beauty & Personal Care
Bring beauty to life.
Product launches, tutorials and community stories. Beauty prize promotions invite people to discover your brand and share it. Chat and landing page journeys collect data and consent according to your chosen mechanics.
3,000+
Prize promotions since 2008
Trusted by brands you know
Beauty & Personal Care
From product launch to beauty routine.
UGC
Tutorials and community stories
Invite people to share your product in their stories. GIVEAWAI®, Webing’s proprietary AI technology, automates UGC validation.
First-party data
Get to know the people choosing your brand
Favourite products and daily routines: answers collected in the conversation reveal audience interests, with the relevant consent.
Recommended solutions
Contests that put your beauty brand in the spotlight.
Three solutions to get you started. Together, we choose the channel, mechanics and prizes around your audience and brand objectives.
Solution
Story Mention
Participants post a story tagging your brand. GIVEAWAI®, Webing’s proprietary AI technology, automates validation.
Find out more
Solution
Comment Picker Chatbot
A comment opens a chat with your brand, where data and consent are collected. A journey designed to engage your community and generate contacts.
Find out more
Solution
Advent calendars and seasonal campaigns
From Christmas to product launches, campaigns for your brand’s key moments. Advent calendars are available on Instagram, Facebook, WhatsApp and landing pages.
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What brands achieve
Webing’s track record in prize promotions
Aggregate results from Webing campaigns, alongside selected brand projects.
85%
Chatbot conversion rate
The average share of people who start a chat and complete registration in Webing campaigns.
91%
Marketing opt-ins
The average share of participants who consent to marketing communications from the brand.
3M+
Leads generated
Contacts with verified consent collected for brands since 2008.
Collistar · Instagram contest
Pupa · Instagram contest
LABO Suisse · Instagram contest
Why Webing
Why beauty and personal care brands choose Webing
Human-led, tech-powered. Marketing, Tech and Legal, backed by our proprietary Webing Plus platform. One Team, from idea to results.
3,000+
Contests and giveaways managed
3M+
Leads generated for brands
Partnerships and memberships
FAQs
Beauty & Personal Care FAQs
Which campaigns suit a beauty brand?
Start with your objective. Story Mention collects community stories, with automatic validation through GIVEAWAI®, Webing’s proprietary AI technology. Comment Picker Chatbot combines entry with data capture, while an Advent calendar creates recurring moments of engagement over Christmas.
Can we reuse content created by the community?
Yes, with a content release collected during entry. Content stays in the Smart Dashboard, ready for validation and download.
Does the promotion need terms and conditions?
For promotions in Italy that fall within the scope of Presidential Decree 430/2001, terms and conditions are required before launch. Explore the requirements in Webing’s guide on concorsoapremi.it.
