We activate your consumers.

We’re the international consumer activation company creating and managing giveaways, contests and prize promotions for brands and agencies. Marketing, technology and legal expertise work as One Team, from brief to campaign wrap-up.

  • Since 2008

    Over 3,000 prize promotions and giveaways for brands and agencies.

  • Fully Remote

    Since before it was a trend. With our own systems, processes and platform.

  • Marketing, Tech and Legal

    Three disciplines. One partner. From brief to winners.

  • ISO 27001 Certified

    Data hosted in Italy. EU and UK GDPR compliant.

Trusted by brands you know

What we do

Turn brand objectives into participation

We design campaigns to engage audiences, capture contacts and content, or support sales. We choose the mechanics and channels around the results your brand wants to achieve.

  • Planning for objectives, mechanics and the entry journey
  • Legal compliance in Italy and your target markets
  • Activation and reporting across Instagram, Facebook, TikTok, WhatsApp and landing pages
  • Winners and prizes, through to fulfilment
Melinda product launch campaign

The original

We create activationsthat get more people involved.

In 2011, people told us Facebook contests were illegal. We were already running them, with compliance in place.

One partner

Marketing, tech and legal. One Team.

01

Marketing

Objectives, strategy, mechanics and campaign promotion, designed around your target KPIs.

02

Tech

Webing Plus, our proprietary platform: chatbots, landing pages, data mirroring and the Smart Dashboard, with the technical work taken care of.

03

Legal

Terms, filings, privacy and winners: we manage every legal and administrative aspect.

Webing is the most advanced, secure solution for managing giveaways, contests and consumer promotions.

Human-led, tech-powered: expertise and proprietary technology, together from idea to results.

Security by design

Certified data security

Enterprise-grade security and compliance

  • Webing ISO 27001 v2022
  • GDPR
  • UK GDPR
Security and compliance

3M+

Leads generated for brands

100M+

People reached by campaigns

Partnerships and memberships

  • Meta Business Partner
  • IAB Italia
  • ManyChat Agency Partner
  • AssoConcorsi