Unique Participants
13,160 ↗ 84% returningStory Mention
Your brand. Their stories.
Invite your community to publish an Instagram Story mentioning your brand. Registration continues in DMs, while GIVEAWAI®, Webing’s AI technology, automatically validates content against the campaign theme.
85%
Average chatbot conversion rate
Trusted by brands you know
A mention starts the conversation
How a Story Mention giveaway works
With Story Mention, your community contributes to your brand’s story through their own. We define the theme, content requirements and journey connecting a mention to an entry.
Octopus Energy · Story Mention Contest
01 Publish a story mentioning the brand
A public profile is required to enter with a story and allow it to be captured. This requirement is explained in the campaign instructions.
02 The mention triggers a DM conversation
The mention activates your brand’s chatbot. The conversation guides registration and collects data and consent directly in Instagram messages.
03 The story is captured and validated
GIVEAWAI®, Webing’s AI technology, automatically validates the story against the contest theme. Content, author, date and time are stored on servers in Italy after the story expires.
A campaign can combine entry journeys: for example, a comment to register and a story mention for an additional chance to win.
Value beyond the campaign
Community content becomes a brand asset
The stories collected show your brand from your community’s perspective. GIVEAWAI® automatically validates content against the theme. The technology is available to all clients running UGC contests or purchase-based promotions, on the channels supported by each mechanic.
Content reuse is defined before launch through the permissions required by the campaign. The terms must provide for usage rights and participants must have accepted them.
Webing Plus Smart Dashboard
Dashboard and data mirroring for Story Mention
Track entries and access stories, data and consent in the Webing Plus Smart Dashboard. Content is captured on servers in Italy and automatically validated with GIVEAWAI®, Webing’s AI technology.
- Real-time KPIs on campaign performance
- Story entries stored on infrastructure in Italy before they expire
- For each participant: personal details, username, profile link, content, date, time and consent
- Media gallery with all captured content, ready to view, download and validate
What brands achieve
Webing’s track record in prize promotions
Aggregate results from Webing campaigns, alongside selected brand projects.
91%
Marketing opt-ins
The average share of participants who consent to marketing communications from the brand.
85%
Chatbot conversion rate
The average share of people who start a chat and complete registration in Webing campaigns.
3,000+
Prize promotions
Contests and giveaways managed by Webing since 2008, across the channels supported by each format.
AWLAB · Instagram contest
AWLAB · Instagram contest
iBlues · Instagram contest
Why Webing
Why brands choose Webing for Story Mention giveaways
Human-led, tech-powered. Marketing, Tech and Legal, backed by our proprietary Webing Plus platform. One Team, from idea to results.
3,000+
Contests and giveaways managed
3M+
Leads generated for brands
Partnerships and memberships
FAQs
Story Mention giveaway FAQs
What is a Story Mention giveaway?
With Story Mention, people publish an Instagram Story mentioning your brand and complete registration in DMs. GIVEAWAI®, Webing’s AI technology, automatically validates content against the contest theme.
Do participants need a public profile?
Yes. A public profile is required to enter with a story mention and allow the story to be captured. We explain this in the instructions so people know before entering.
How is this different from replying to a brand’s story?
Replying to your brand’s story opens a DM conversation. With Story Mention, participants publish a story from their own public profile mentioning your brand. This involves the community in creating and sharing content.
Stories expire after 24 hours. How are entries recorded?
Stories with mentions are captured during the campaign with the author, content, date and time. The copy remains on servers in Italy after the story expires, keeping entries available for review.
Are Story Mention giveaways legal in Italy?
Yes, when they comply with DPR 430/2001: terms, a prize bond and Ministry notification where required, with participant data stored on servers in Italy. The terms must also specify what a story must contain to qualify as an entry.
Can participants’ stories be reused?
Only where the terms provide for usage rights and participants have accepted them. This is especially important for this format, which creates content your brand may wish to reuse.
How is the winner selected?
Winners can be selected by a judging panel or a draw among valid entries, according to the agreed mechanic. Where Instant Win is included, automatic story validation with GIVEAWAI® checks that content matches the theme before enabling a play.
How long does it take to launch?
It depends on the mechanics. Technical setup takes days, but campaign planning generally needs at least five: objectives, mechanics, prizes, terms, creative assets and testing. Where Italian rules require the terms to be filed, they must be prepared and submitted at least 15 days before launch.
