Activate your Facebook community.

Start with your brand’s objective and define the mechanic, prizes and entry journey. With chatbot formats, a comment can open a Messenger conversation for registration and consent. Webing handles planning, entry collection and prize management.

Yes, when they comply with DPR 430/2001: terms, a prize bond and Ministry notification where required, with participant data stored on servers in Italy, including through data mirroring. Some initiatives are exempt from Ministry formalities: see our guide to exempt promotions in Italy.

In marketing, a contest may ask people to create content or answer a question, while a giveaway often involves simpler entry. Campaign planning focuses on the action required and how prizes are awarded.

Yes. One campaign can run on your Facebook page and Instagram profile. Entry is adapted to each channel, and the mechanic defines whether people can enter through both.

Comments and entries must be captured completely and verifiably. The draw selects eligible participants according to the terms, with a notary or public official present where legally required. Comment Picker is the format for comment-based giveaways. Webing also manages campaigns involving chatbots, Instant Win and multiple prizes.

Yes. Participants upload their receipt in Messenger. GIVEAWAI^®, Webing’s AI technology, automatically validates proof of purchase, checking product, date, amount and store and flagging cases for review. It is available to all clients running purchase-based promotions on supported channels.

The market calls it data mirroring. For us, it is how the system works: campaign content and data arrive through Meta’s official APIs in real time and are stored on infrastructure in Italy. This supports the requirement to retain Italian prize promotion data in Italy. Webing Plus saves usernames, profile links, published content, dates, times and consent.

Cost depends on the mechanic, compliance requirements, duration and entry volumes. During the demo, we explore your objectives and the support needed for a proposal.

It depends on the mechanics. Technical setup takes days, but campaign planning generally needs at least five: objectives, mechanics, prizes, terms, creative assets and testing. If Italian rules require the terms to be filed, they must be prepared and submitted at least 15 days before launch. For a tight deadline, we assess feasibility and timing together.