MANAGED SAAS
Webing Plus, done-for-you
Webing handles setup, management and technical support. Your agency develops the creative idea, backed by a platform ready to run the campaign across its chosen channels.
For agencies
Add contests to your agency’s repertoire.
Run Instagram, Facebook, WhatsApp and TikTok contests and landing page promotions for your clients. Your agency and Webing work as One Team: strategy, technology and delivery, from pitch to prize fulfilment.
3,000+
Prize promotions since 2008
Campaigns we’ve brought to life for brands you know
Consumer activation. Reinvented.
Where your creativity becomes a contest.
Add contests and giveaways to your offer, with a dedicated platform and a team alongside yours, from pitch to campaign delivery.
The formats
The Webing Playbook
Formats chosen around brand objectives: engagement, leads, sales, store visits and follower growth.
The people
A team alongside yours
A team that works with yours, from pitch to wrap-up. Complementary expertise and a shared plan.
Human + tech
Tech, marketing and legal
Technology, terms, promotion and prize management. We coordinate the work that brings your campaign to life.
The model
Campaigns for all your brands
Annual plans covering all your agency’s clients, plus an Agency Program that rewards you for adopting our solutions.
The credentials
Integrated with Meta’s official APIs
Webing is a Meta Business Partner and Manychat Agency Partner, certified to ISO/IEC 27001:2022. Documented credentials you can share with your client.
From pitch to winners
Our superpowers. Your agency’s advantage.
Your agency owns the client relationship. Webing supports you with technology, expertise and hands-on delivery, even for a single campaign.
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The pitch
We help you choose the format around your client’s objectives and present it with case studies and a platform demo.
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The campaign
We configure the chatbot or landing page, prepare the terms and manage entries and prizes. Your agency remains the point of contact for the client.
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The results
Agency and brand follow the campaign in the Smart Dashboard, each with their own access: entries, winners, content and data updated in real time.
The Webing Playbook
Proven formats and success stories for your next pitch
From conversational formats to UGC contests, choose the mechanics around the project and the brand’s channels.
Engagement and leads
Comment Picker Chatbot
A comment opens a chat with your brand, where data and consent are collected. A journey designed to engage your community and generate contacts.
Explore the format
Instant Win
SocialWin
The Instant Win played in your brand’s Instagram or Facebook chat, from registration to the result.
Explore the format
Stories
Story giveaways
People reply to your brand’s story and complete registration in direct messages, where data and consent are collected.
Explore the format
Content
Story Mention
Participants post a story tagging your brand. GIVEAWAI®, Webing’s proprietary AI technology, automates validation.
Explore the format
Questions
SocialQuiz
Questions in chat, including photos and videos, introduce products and services through play while collecting data and consent.
Explore the format
Voice
VOICEGASMIC
People enter with a voice message on Instagram, Facebook or WhatsApp. A format for engaging your community and collecting audio content.
Explore the format
What brands achieve
Webing’s track record in prize promotions
Aggregate results from Webing campaigns, alongside selected brand projects.
85%
Chatbot conversion rate
The average share of people who start a chat and complete registration in Webing campaigns.
91%
Marketing opt-ins
The average share of participants who consent to marketing communications from the brand.
3M+
Leads generated
Contacts with verified consent collected for brands since 2008.
42k followers
An Instagram and Facebook contest for Barilla France: 42,000 new followers in a single campaign.
26k followers
A giveaway turning anticipation for an event into entries and new contacts.
53k comments
GUM’s Digital Advent calendar: 53,000 comments over twenty-four days.
14k followers
Mulino Bianco’s Instagram contest: 14,000 new followers and a community that keeps coming back.
+29% follower growth
Wasa’s Instagram contest: rising engagement and 29% profile growth.
Data goes where your client needs it
Ready-made integrations. Custom connections when needed.
Google Sheets, Shopify, ActiveCampaign, HubSpot, Mailchimp and Klaviyo, plus custom integrations with other CRMs.
Why Webing
Why agencies choose Webing
Human-led, tech-powered. Marketing, Tech and Legal, backed by our proprietary Webing Plus platform. One Team, from idea to results.
3,000+
Contests and giveaways managed
3M+
Leads generated for brands
Partnerships and memberships
FAQs
Agency FAQs
How does Webing work with agencies?
Your agency owns the brand relationship and develops the project. Webing supports your team with format selection, platform setup and contest management, from pitch to prizes. One Team, with complementary expertise.
Can we manage campaigns for several brands?
Yes. With our support, you can offer solutions to your agency’s brand clients. The Agency Program rewards ongoing adoption of our solutions.
Who handles terms and compliance requirements?
Together, we define which tasks Webing handles and which stay with your agency. Support can include terms, required filings, moderation, prize allocation and fulfilment, so your team can focus on creativity and the client relationship.
Can our client see the results?
Yes. We create a Smart Dashboard account for everyone who needs to follow the campaign, on both the agency and brand sides, with access via email and a one-time code.
Which channels are supported?
Webing supports campaigns on Instagram, Facebook and WhatsApp, TikTok contests and landing page promotions. Each format has its own supported channels and mechanics. UGC contests and purchase-based promotions can use GIVEAWAI®, Webing’s AI technology for automatic validation of content and proof of purchase, on the channels supported by the format.
How long does it take to launch a campaign?
Technical setup takes days, but campaign planning generally needs at least five: objectives, mechanics, prizes, terms, creative assets and testing. Where Italian rules require a filing, the terms must be prepared at least 15 days before launch.
