Comment Picker Chatbot
A comment on your post opens a conversation with your brand. In chat, people complete registration with the required data and consent. Comment Picker Chatbot combines content interaction and contact capture on Instagram and Facebook.
Trusted by brands you know
Public and private, together
The comment engages people on the post. The private conversation guides registration and collects useful information for your brand, together with consent.
01 Comment with the contest keyword
A dedicated keyword or an answer to a question identifies the entry. The comment activates the chat journey.
02 The chatbot opens the conversation
Your brand sends a message through Instagram DMs or Facebook Messenger. The participant reads the terms and privacy notice, provides the required details and makes the relevant consent choices.
03 Prizes and contacts
The campaign can include an Instant Win in chat or a final draw. Your brand can view entries and contacts, together with their consent records.
One comment. Two different products.
Comment Picker builds followers and engagement through comments. The chatbot version adds a registration journey to capture data and consent.
Without chatbot
Entry through comments, without chat registration. Post comments are captured and winners are drawn from valid entries: a mechanic built for followers and engagement.
With chatbot · You are here
A comment opens your brand’s chat, where people complete registration and provide the required data and consent. Contacts can be viewed in the dashboard and used according to the preferences given.
Webing Plus Smart Dashboard
Data, entries and consent flow into the Webing Plus Smart Dashboard, on servers in Italy. Follow the campaign in real time and explore the information collected in chat.
What brands achieve
Aggregate results from Webing campaigns, alongside selected brand projects.
85%
The average share of people who start a chat and complete registration in Webing campaigns.
91%
The average share of participants who consent to marketing communications from the brand.
3M+
Contacts with verified consent collected for brands since 2008.
Why Webing
Human-led, tech-powered. Marketing, Tech and Legal, backed by our proprietary Webing Plus platform. One Team, from idea to results.
3,000+
Contests and giveaways managed
3M+
Leads generated for brands
Partnerships and memberships
FAQs
Your brand publishes a post or reel inviting people to comment with the campaign keyword. The chatbot opens a private conversation where participants read the terms and privacy notice, provide the required data and consent, and complete registration.
Comment Picker captures comments and draws winners, focusing on followers and engagement. The chatbot version adds chat registration and the collection of data and consent for your brand.
Instagram and Facebook. The conversation opens in Instagram DMs or Facebook Messenger. The same campaign can run on both, allowing participants to choose their preferred channel.
You can use a dedicated keyword or ask people to answer a question using the available options. We define the approach together with the campaign mechanics.
The journey can collect specific, optional marketing consent, separate from the steps required to enter. Your brand can use contacts for the authorised purposes, according to each person’s preferences.
Yes, when it complies with Presidential Decree 430/2001: terms, a prize guarantee and Ministry notification where required, with participant data retained on servers in Italy, including through data mirroring.
The journey can include an Instant Win after registration, with the result shown in the same chat. A UGC layer can also be added: people who post a story tagging the brand qualify for the final draw. GIVEAWAI®, Webing’s proprietary AI technology, automatically validates UGC.
It depends on the mechanics. Technical setup takes days, but campaign planning generally needs at least five: objectives, mechanics, prizes, terms, creative assets and testing. Where Italian rules require the terms to be filed, they must be prepared and submitted at least 15 days before launch.
Book a demo to explore Webing’s formats, case studies and plans.
