Consumer activation · Finance & Payments

Invest in the connection.

Build awareness, introduce a service, capture leads and engage the people who use it. Webing designs prize promotions for finance, with entry journeys built around data, consent and your brand’s relationship with its audience.

Bancomat Instagram contest
Lottomatica Instagram contest
3,000+ Prize promotions since 2008
Lottomatica Instagram contest
Bancomat Instagram contest

Trusted by brands you know

Finance & Payments

Every customer interaction has value to unlock.

Education

Discover services through participation

A chat-based quiz introduces a service through questions and answers. Your brand can see how people respond and which topics attract their interest.

Acquisition

New contacts, with consent captured

The journey collects data and consent, so your brand can continue the relationship in line with participants’ preferences.

Rewards

Reward the way people use your services

A prize promotion can support the use of a service. When proof of purchase is required, GIVEAWAI®, Webing’s proprietary AI technology, automates validation.

What brands achieve

Webing’s track record in prize promotions

Aggregate results from Webing campaigns, alongside selected brand projects.

85%

Chatbot conversion rate

The average share of people who start a chat and complete registration in Webing campaigns.

91%

Marketing opt-ins

The average share of participants who consent to marketing communications from the brand.

3M+

Leads generated

Contacts with verified consent collected for brands since 2008.

Instagram contest, Bancomat Instagram contest, Bancomat Instagram contest, Bancomat
40k followers

Bancomat · Instagram contest

Instagram contest, IBL Banca

IBL Banca · Instagram contest

Instagram contest, Lottomatica Instagram contest, Lottomatica Instagram contest, Lottomatica Instagram contest, Lottomatica

Lottomatica · Instagram contest

Why Webing

Why finance and payments brands choose Webing

Human-led, tech-powered. Marketing, Tech and Legal, backed by our proprietary Webing Plus platform. One Team, from idea to results.

Enterprise-grade security and compliance

  • Webing ISO 27001 v2022
  • GDPR
  • UK GDPR
Security and compliance

3,000+

Contests and giveaways managed

3M+

Leads generated for brands

Partnerships and memberships

  • Meta Business Partner
  • IAB Italia
  • ManyChat Agency Partner
  • AssoConcorsi

FAQs

Finance & Payments FAQs

How can a prize promotion collect contacts and consent?

Chatbot journeys and landing page campaigns collect data and consent as people enter. SocialQuiz can introduce a service. In purchase-based promotions, GIVEAWAI®, Webing’s proprietary AI technology, automates validation of the required evidence.

How is participant data protected?

Webing is ISO/IEC 27001:2022 certified, and campaign data is hosted on infrastructure in Italy. Consent is collected during entry, in chat or on a landing page. Our Trust Center sets out the scope of certification and the controls in place.

Does the promotion need terms and conditions?

For promotions in Italy that fall within the scope of Presidential Decree 430/2001, terms and conditions are required before launch. Explore the requirements in Webing’s guide on concorsoapremi.it.