International giveaways

Contests in your consumers’ language.

Take your prize campaign across markets with one shared plan. Webing coordinates the platform and entries, adapting languages, prizes and compliance to each country. All results come together in one Smart Dashboard.

Barilla France Instagram and Facebook contest
Barilla Greece Instagram contest
Italy Where data stays, wherever entries come from
Wasa Instagram contest

Trusted by brands you know

One framework. Multiple markets.

How to run an international giveaway

An international contest starts with a review of the markets involved. Languages, entry conditions and prize delivery need to be defined for each country before setting a launch date.

Barilla France Concours F1 contest
  1. 01 Build the mechanic once

    Entry, chatbot, prize allocation and dashboard share a project framework. Country-specific configurations are built on that foundation.

  2. 02 Adapt it market by market

    Conversations and terms in the required language, prizes, delivery and local compliance: each market has requirements to check before launch.

  3. 03 Results in one dashboard

    Entries, winners and content from every country in the same Smart Dashboard, with data stored on servers in Italy.

The detail in each market

What changes between countries

A shared project needs local attention. Languages, compliance and prizes are the three areas to define for each market.

Language

An experience in your audience’s language

Posts, chatbots or landing pages, terms and winner communications are prepared in the required languages. The journey guides each market’s audience from entry to prize fulfilment.

Compliance

The rules where you launch

Requirements for each initiative and country are checked before launch, case by case. In Italy, DPR 430/2001 applies. Explore the requirements in the guide by Webing at concorsoapremi.it. For other countries, we define the project’s compliance requirements before setting dates.

Prizes

Prizes and delivery, planned for each market

Delivery countries, responsibilities and costs are agreed before launch and included in the terms. Prize management reflects the markets involved and campaign conditions.

Where we have worked

Countries where we run contests and giveaways

The list grows with our campaigns. If your market is not listed, we assess it before agreeing dates.

Europe

Eight markets

Italy, the UK, Germany, France, Spain, Austria, Portugal and Switzerland. Requirements vary by country and are checked individually before launch.

The Americas

Six markets

The United States, Canada, Peru, Chile, Ecuador and Colombia. In the US, review extends beyond federal rules: state requirements vary and also affect eligibility.

Asia Pacific

Two markets

Australia and New Zealand. Campaigns designed for Europe need particularly careful adaptation for these markets, starting with timing and prize delivery.

Webing Plus Smart Dashboard

One dashboard for every country

Entries, winners and content from participating markets flow into the Webing Plus Smart Dashboard. Follow campaign performance from one place.

  • Real-time KPIs on campaign performance
  • Content captured in real time on infrastructure in Italy and validated individually
  • For each participant: personal details, username, profile link, content, date, time and consent
  • Media gallery with all captured content, ready to view, download and validate

What brands achieve

Webing’s track record in prize promotions

Aggregate results from Webing campaigns, alongside selected brand projects.

91%

Marketing opt-ins

The average share of participants who consent to marketing communications from the brand.

85%

Chatbot conversion rate

The average share of people who start a chat and complete registration in Webing campaigns.

84%

Landing page conversions

The average share of visitors who register through landing pages built by Webing.

Instagram/Facebook contest, Barilla France Instagram/Facebook contest, Barilla France
42k followers

Barilla France · Instagram/Facebook contest

Instagram contest, Barilla Greece

Barilla Greece · Instagram contest

Instagram Contest, Barilla Germany

Barilla Germany · Instagram contest

Why Webing

Why international brands choose Webing

Human-led, tech-powered. Marketing, Tech and Legal, backed by our proprietary Webing Plus platform. One Team, from idea to results.

Enterprise-grade security and compliance

  • Webing ISO 27001 v2022
  • GDPR
  • UK GDPR
Security and compliance

3,000+

Contests and giveaways managed

3M+

Leads generated for brands

Partnerships and memberships

  • Meta Business Partner
  • IAB Italia
  • ManyChat Agency Partner
  • AssoConcorsi

FAQs

International giveaway FAQs

How do you organise an international giveaway?

Define objectives, markets and entry methods. Webing builds a shared framework and coordinates country configurations, from languages to prizes, checking local requirements before launch.

Can one campaign cover several countries?

A campaign can span several countries with one shared project and dashboard. Languages, prizes and entry conditions are defined for each market.

Which languages can participants use?

The chat or landing page journey is prepared in the campaign’s chosen languages. Terms and service messages are also adapted to the markets involved.

Where is data from international participants stored?

Campaign data is hosted on infrastructure in Milan, Italy. Webing is ISO/IEC 27001:2022 certified. Our Trust Center explains the scope of certification and the controls in place.

Are promotion terms needed in every country?

Obligations vary by country, so each project is assessed before launch. In Italy, DPR 430/2001 applies. Explore the requirements in the guide by Webing at concorsoapremi.it. For other countries, we review the applicable requirements together.

How long does an international campaign take to prepare?

Planning includes local compliance checks, multilingual content preparation and technical setup. Allow at least five days; actual timelines depend on the markets involved and applicable requirements.

Can prizes be delivered internationally?

Prize delivery is organised around the participating markets. Delivery countries, responsibilities and costs are agreed before launch and set out in the terms.