Sell-through
Turn a purchase into an entry
Proof of purchase connects each entry to your product. GIVEAWAI®, Webing’s proprietary AI technology, automates validation.
Consumer activation · Food & Beverage
The missing ingredient? A contest.
Contests and prize promotions that build brand awareness, engage new consumers and support sales. On social and landing pages, with GIVEAWAI® automatically validating content and proof of purchase.
Trusted by brands you know
Food & Beverage
Build an appetite for your brand.
Product discovery
An invitation to try your product
Chat guides people through claiming prizes, codes and freebies, while letting your brand collect entries and consent.
Content
Recipes and photos from your community
Invite people to share recipes and photos featuring your product. GIVEAWAI® automates UGC validation. Reuse is governed by the permissions collected.
Recommended solutions
More reasons to choose your brand.
Three solutions to get you started. Together, we choose the channel, mechanics and prizes around your audience and brand objectives.
Solution
Purchase-based promotions
Proof of purchase is uploaded in chat or on a landing page. GIVEAWAI®, Webing’s proprietary AI technology, automates validation.
Find out more
Solution
Instant Win promotions
Participants find out instantly whether they have won, in chat or on a landing page. The prize allocation plan is defined before launch.
Find out more
Solution
Photo contests
Your community puts your product centre stage. GIVEAWAI®, Webing’s proprietary AI technology, automatically validates UGC.
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What brands achieve
Webing’s track record in prize promotions
Aggregate results from Webing campaigns, alongside selected brand projects.
85%
Chatbot conversion rate
The average share of people who start a chat and complete registration in Webing campaigns.
91%
Marketing opt-ins
The average share of participants who consent to marketing communications from the brand.
3M+
Leads generated
Contacts with verified consent collected for brands since 2008.
Why Webing
Why food and beverage brands choose Webing
Human-led, tech-powered. Marketing, Tech and Legal, backed by our proprietary Webing Plus platform. One Team, from idea to results.
3,000+
Contests and giveaways managed
3M+
Leads generated for brands
Partnerships and memberships
FAQs
Food & Beverage FAQs
How do you run a purchase-based food promotion?
We define the eligible products, campaign period and entry requirements. Buyers upload proof in chat or on a landing page. GIVEAWAI®, Webing’s proprietary AI technology, automates validation. Prizes are awarded through Instant Win or a final draw, as set out in the terms and conditions.
How do we choose between engagement and purchase-based promotions?
Start with your objectives. A campaign that requires no purchase can build awareness, grow your community and encourage participation. A purchase-based promotion links the chance to win to a product sale. In both cases, chatbots and landing pages can collect data and consent within the chosen journey.
Does the promotion need terms and conditions?
For promotions in Italy that fall within the scope of Presidential Decree 430/2001, terms and conditions are required before launch. Explore the requirements in Webing’s guide on concorsoapremi.it.
