Return visits
A new reason to return each day
A surprise or chance to win invites people back and keeps them following the campaign. Create more touchpoints with consumers.
Loyalty
Give consumers a reason to return.
A recurring moment, a surprise to discover, another reason to enter. Webing loyalty campaigns nurture your community connection, from Advent calendars to year-round initiatives.
Trusted by brands you know
The connection continues
A regular moment with your brand
Conversation
A connection to nurture
Chat connects the different campaign moments. Collected data and consent let your brand continue the conversation in line with participants’ preferences.
Value
Rewards along the way
With progressive mechanics, benefits and chances to win can grow with participation, according to the campaign rules.
The mechanics
Loyalty mechanics
Four journeys that invite ongoing participation, from Advent calendars to event countdowns.
The classic
Digital Advent Calendar
A daily window invites people to discover a surprise and enter. The journey runs on Instagram, Facebook, WhatsApp or a landing page.
Seasonal ideas
All year round
FREEBIE Picker
A gift for every participant, at any time of year. Depending on the initiative, FREEBIE Picker can also run outside Italy’s prize contest framework.
Explore FREEBIE Picker
Countdown · premium
Mystery Reward
The prize is revealed at the end of the countdown. Daily interactions bring your community closer to the reveal.
Countdown · progressive
Progressive Unlock
The journey progressively unlocks benefits, chances to win and prize value, according to the chosen mechanic.
One day at a time
How a digital Advent calendar works
A daily moment, a surprise and an entry mechanic defined before launch.
01 Choose the channel
People enter on social, WhatsApp or a dedicated landing page. The journey presents the terms and privacy notice and collects the required data and consent.
02 A window each day
The window opens in chat, on the landing page or through an interaction with that day’s content, depending on the mechanic. Instant Win delivers the result immediately.
03 Through to the finale
The journey can end with a final draw, according to the terms. Your brand can access the campaign’s collected data in the Smart Dashboard.
Webing Plus Smart Dashboard
Entries, prizes and KPIs. In real time.
The Webing Plus Smart Dashboard collects data, content and consent on servers in Italy. Explore entries and follow campaign performance over time.
- Real-time KPIs on campaign performance
- Comments and content captured in real time on infrastructure in Italy and validated individually
- For each participant: personal details, username, profile link, content, date, time and consent
- Media gallery with all captured content, ready to view, download and validate
What brands achieve
Webing’s track record in prize promotions
Aggregate results from Webing campaigns, alongside selected brand projects.
85%
Chatbot conversion rate
The average share of people who start a chat and complete registration in Webing campaigns.
91%
Marketing opt-ins
The average share of participants who consent to marketing communications from the brand.
3M+
Leads generated
Contacts with verified consent collected for brands since 2008.
Loacker · Purchase-based Instagram promotion
Vialattea · Purchase-based Instagram promotion
Rigoni di Asiago · Purchase-based Instagram promotion
Why Webing
Why choose Webing for loyalty
Human-led, tech-powered. Marketing, Tech and Legal, backed by our proprietary Webing Plus platform. One Team, from idea to results.
3,000+
Contests and giveaways managed
3M+
Leads generated for brands
Partnerships and memberships
FAQs
Loyalty campaign FAQs
What is a prize-based loyalty campaign?
It is a campaign with recurring moments designed to encourage participation over time. Advent calendars are one example; formats such as FREEBIE Picker support your brand throughout the year.
How long does a loyalty campaign last?
As long as the objective requires: from a short event countdown to a calendar lasting weeks. Duration is agreed alongside the mechanic and prizes and included in the terms.
Which channels does it support?
The Digital Advent Calendar is available on Instagram, Facebook, WhatsApp and landing pages. Entry happens in chat or on a dedicated website, according to the campaign channel and mechanic.
Can it run without a prize contest?
Yes, with FREEBIE Picker: everyone receives a gift rather than competing for a prize. We assess the initiative case by case before launch.
What does the brand retain after the campaign?
Your brand can access entries and collected data in the Smart Dashboard. Consent lets you continue contact in line with participants’ preferences, extending the relationship.
Does the promotion need terms and conditions?
For promotions in Italy that fall within the scope of Presidential Decree 430/2001, terms and conditions are required before launch. Explore the requirements in Webing’s guide on concorsoapremi.it.