The traditional approach
Landing page with a traditional form
55% visitors converting to registrations
5-10% newsletter opt-ins
over €30 average cost per contact
N/A followers and engagement
Consumer activation. Reinvented.
Your contests. One platform.
A platform and a team to design and manage social contests and giveaways. We shape the mechanics around your objective and coordinate entries, data and prizes.
85%
Average chatbot conversion rate
Trusted by brands you know
Start here
Your goal shapes the contest.
Six objectives to start from. Together, we choose the mechanics and channel around your audience, the action you want them to take and the results you want to measure.
Followers and engagement
Grow your profile
Comments, stories and quizzes invite people to interact with your brand. Mechanics designed to engage your community and reach new followers.
Comment Picker
Contacts and CRM
Build a database you can use
Chatbots and landing pages collect the campaign’s required data and consent. In the reference comparison, ninety out of a hundred participants also opt in to the newsletter. The average cost per contact through a chatbot is one euro fifty.
Comment Picker Chatbot
Sales
Turn participation into purchases
A purchase becomes the condition for entry. GIVEAWAI®, Webing’s AI technology, automatically validates the uploaded receipt. A mechanic to support product launches, promotions and sell-through.
Purchase-based promotions
DRIVE TO STORE
Bring people into stores
Dedicated QR codes connect each store to a chat or landing page journey. The campaign can invite an online audience into store, or start in store and continue digitally.
Drive to store
Brand awareness and UGC
Inspire people to create content
Photos, videos and stories created by your community, automatically validated through GIVEAWAI®, Webing’s AI technology. The campaign makes people part of your brand’s story.
Photo and video contests
Loyalty
Create more touchpoints
Recurring moments to engage your community. Advent calendars are available on Instagram, Facebook, WhatsApp and landing pages. Other formats extend the approach throughout the year, including freebies for everyone.
Loyalty
The entry journey matters
Where people register changes the numbers
The channel and registration journey contribute to campaign results. These figures help compare the different ways to enter.
For a dedicated brand experience
Webing multi-step landing page
84% visitors converting to registrations
90% newsletter opt-ins
2 € average cost per contact
N/A followers and engagement
When profile growth is part of the goal
Chatbot
85% visitors converting to registrations
90% newsletter opt-ins
€1.50 average cost per contact
Rapid growth in followers and engagement
In this comparison, chatbots and multi-step landing pages deliver higher conversion rates and a lower average cost per contact than a traditional form. We choose the journey around your audience and campaign objectives.
Two routes for your campaign
Social or landing page
Chatbots and landing pages serve different needs and can coexist in the same campaign. We choose the journey around the mechanics and the information you need to collect.
On social
Complete the entry in chat
A comment, story reply or QR code starts the chat journey. People register and enter within the conversation with your brand.
Social contests and giveaways
On a landing page
A dedicated contest experience
A branded landing page guides entry one screen at a time. The conversion rate in the reference comparison is 84%. For purchase-based promotions, GIVEAWAI®, Webing’s AI technology, automates validation of uploaded proof.
Purchase-based promotions
BRAND ACTIVATION SPECIALISTS
Explore by industry
Automotive
Webing Plus Smart Dashboard
Your contest, always in view.
The Webing Plus Smart Dashboard gives you real-time access to entries, content and consent, on servers in Italy. For UGC and purchase-based contests, GIVEAWAI®, Webing’s AI technology, handles automatic validation. Available to every client.
Why Webing
Why brands choose Webing
Human-led, tech-powered. Marketing, Tech and Legal, backed by our proprietary Webing Plus platform. One Team, from idea to results.
3,000+
Contests and giveaways managed
3M+
Leads generated for brands
Partnerships and memberships
FAQs
Webing solutions FAQs
How do I choose the right mechanics for my campaign?
Start with your objectives and audience. Followers, engagement, contacts, sales, store visits, content and loyalty call for different journeys. During a demo, we define the mechanics and channel best suited to your project.
How does a social campaign differ from a landing page campaign?
The entry journey is different. On social, people can enter through comments, content or your brand’s chat, depending on the format. A landing page provides a dedicated environment with a guided journey for data and documents. In the reference comparison, our multi-step landing page converts at 84% and chat at 85%. The choice depends on your brand objectives, audience and mechanics.
How much does it cost to acquire a contact?
Our multi-step landing page has an average cost per contact of €2, compared with €1.50 for the chatbot. A traditional form can easily exceed €30, with nearly half of visitors dropping out and only one in ten giving marketing consent.
Does every campaign need terms and conditions?
For promotions in Italy within the scope of Presidential Decree 430/2001, terms and conditions are required before launch. We assess each campaign before setting dates, with legal support included in the project. Explore the requirements in Webing’s guide on concorsoapremi.it.
Which channels support your mechanics?
Chatbot mechanics are available on Instagram, Facebook and WhatsApp. On TikTok, we offer comment-based and video contests. Landing pages support dedicated journeys. Each format has its own supported channels. GIVEAWAI®, Webing’s AI technology, provides automatic validation for UGC and purchase-based contests on the channels supported by each mechanic.
How long does launch preparation take?
Planning starts from at least five days. Where Italian rules require the terms to be filed, the document must be prepared at least fifteen days before launch. We set the project schedule around technical setup and the applicable compliance requirements.
Where is campaign data stored?
Campaign data is hosted on infrastructure in Milan, Italy. Webing is ISO/IEC 27001:2022 certified. Our Trust Center explains the scope of certification and the controls in place.
Do you work with agencies?
Yes. We support agencies with technology and hands-on technical and operational help for their clients’ campaigns. Together, we define the mechanics and responsibilities, working as part of the team.
Let’s talk about your goal.
Book a demo to explore the channels, formats, case studies and plans available with Webing.
