SAVED IN REAL TIME
Data capture and storage run continuously during the campaign. The archive lets you reconstruct entries and document prize allocation.
Data mirroring
Data mirroring for prize promotions
Webing Plus captures campaign data and content through Meta’s official APIs and stores them on infrastructure in Italy. Author, text, date and time form the entry record: data mirroring is built into the platform.
Trusted by brands you know
At a glance
Entries stored on infrastructure in Italy
Servers in Italy
Promotion data stays where Italian regulations require it.
Official Meta APIs
Webing Plus integrates with Meta’s official APIs to capture content and entry records.
ISO 27001 Certified
Management of this data falls within the scope of our ISO/IEC 27001:2022-certified information security management system.
What happens while your campaign is live
How data mirroring works
Every campaign generates content and entries to retain. Data mirroring builds an archive while the campaign runs, so your brand can access what it received afterwards.
01 Connect your brand’s profile
Webing Plus integrates with Meta’s official APIs. Your brand authorises the connection once, and it supports subsequent campaigns.
02 Entries are copied as they arrive
Content, author, text, date and time flow into the archive. Chatbot formats also retain consent records and the time consent was given.
03 The copy remains after content disappears
Once captured, an entry remains recorded even if the comment is deleted or the story expires. Your brand retains the details of the content received.
Compliant with Italy’s DPR 430/2001
Why campaign data cannot live only on social
Where an initiative falls under Italy’s DPR 430/2001, promotion data must be retained in Italy, even if the contest runs on a social network.
What is retained
- Content published by participants
- Entries with author, date and time
- Consent collected in chat, where included in the mechanic
- All on servers in Italy, with EU and UK GDPR compliance
Webing Plus is integrated with Meta’s official APIs.
Webing Plus Smart Dashboard
Your archive in the Smart Dashboard
Access entries in the Webing Plus Smart Dashboard. Content, timestamps and consent, where included in the mechanic, are collected on servers in Italy and available to your brand.
- Real-time KPIs on campaign performance
- Photo entries captured in real time on infrastructure in Italy and individually validated
- For each participant: personal details, username, profile link, content, date, time and consent
- Media gallery with all captured content, ready to view, download and validate
What brands achieve
Managing prize promotions since 2008
Every Webing-managed prize campaign has its own archive, whichever channel it runs on.
3,000+
Prize promotions
Contests and giveaways managed by Webing since 2008, across the channels supported by each format.
100M+
People reached
Combined reach of prize promotions managed by Webing on social media.
Why Webing
Why brands choose Webing for social contests and giveaways
Human-led, tech-powered. Marketing, Tech and Legal, backed by our proprietary Webing Plus platform. One Team, from idea to results.
3,000+
Contests and giveaways managed
3M+
Leads generated for brands
Partnerships and memberships
FAQs
Data mirroring FAQs
What is prize promotion data mirroring?
Data mirroring captures and retains a copy of social campaign data on infrastructure in Italy. Webing Plus captures content and entries through Meta’s official APIs, with author, date and time. Consent is also retained where collected in the journey.
Why must promotion data be stored in Italy?
When an initiative falls under Italy’s DPR 430/2001, promotion data must be retained in Italy. On Instagram and Facebook, where entries originate on social platforms, this is commonly called data mirroring.
What exactly goes into the archive?
The archive contains content and entries with author, date and time. Chatbot formats also include collected consent. These records allow each entry to be reconstructed.
What happens if someone deletes their comment or story?
An entry already captured remains in the archive with its timestamps, even if the content is deleted from the platform or the story expires.
Does a small giveaway need data mirroring?
Requirements are assessed against the initiative’s characteristics, independently of participant numbers. The archive allows entries to be reconstructed and prize allocation documented, including in the event of a dispute.
Does data mirroring comply with GDPR?
Campaign data is hosted on infrastructure in Milan, Italy. Webing is ISO/IEC 27001:2022 certified. The Trust Center explains the certification scope and controls. Processing follows applicable privacy law, and consent remains verifiable alongside entries.
Which channels does it support?
Webing Plus captures Instagram and Facebook campaign content through Meta’s official APIs. For landing page promotions, data is collected directly in the system.
Follow your campaign, live
Book a demo to see how Webing Plus captures, stores and gives you access to campaign entries.