How do you choose prizes for giveaways and social contests?
Last updated: 11 March 2024
One of the questions brands most often ask when planning giveaways and social contestsis about prizes:
- Should we offer one high-value prize?
- Would more, lower-value prizes work better?
- Gift cards, Amazon vouchers or the brand’s own products?
Rather than answering ourselves, we asked people in Rome and Florence which prizes they would like to win in a giveaway Here is what happened.
If you could win a trip, where would you go?
What product or service would you choose to win for a year?
And if you could holiday with a celebrity, who would you choose?
As you can see, everyone has a different prize in mind.
In our experience managing thousands of giveaways, the strongest results come from a mix of the following:
- discount codes for all participants to use during the giveaway. With our chatbot-based giveaways on Instagram, Facebook and WhatsApp, you can automatically issue personal, time-limited discount codes. Add a link to your online store to support conversion.
- digital prizes awarded through Instant Win: a strong option here is gift cards (if your brand does not offer its own, popular choices include TheFork and Amazon)
- a final grand prize draw: a prize with a high actual or perceived value, drawn among all participants
