+6,689
New followers
Growth of @mulinobianco during the six-day contest.
Mulino Bianco: 6,689 followers in six days.
An Instagram contest for Mulino Bianco Pancakes, entirely within the conversation: comment on the post, follow the profile in chat and discover instantly whether you have won a Pancake Special Box.
- +6,689 followers
New followers on @mulinobianco from 21 to 26 February 2023.
- One comment
Choose your pancake personality below the post to enter.
- Follow verified
The chatbot checks in real time that participants follow the profile.
- Instant Win
The result arrives in chat immediately after registration.
The idea
What is your pancake personality?
The post offered three choices: Pancake Cantato, Pancake Esagerato and Pancake Equilibrista. A one-comment game, easy to enter and share.
Each comment opened a DM conversation with @mulinobianco. Ten Pancake Special Boxes were up for grabs, containing a small pan, Mulino Bianco Pancakes, Pan di Stelle spread and a Stellino spreader.
How it works
From comment to win, in chat
The entire entry journey takes place in the brand’s DMs, within Instagram.
01 The comment
Comment on the post with one of the three pancake personalities.
02 Follow and data in chat
The chatbot asks people to follow @mulinobianco and verifies the follow, then collects their name, email and acceptance of the terms.
03 Discover if you have won
One tap reveals the Instant Win result. Winners receive their prize code directly in DMs.
The results
Six days. A bigger community.
The contest ran from 21 to 26 February 2023, with ten instant win prizes.
6
Contest days
From 21 to 26 February 2023.
10
Instant Win prizes
Pancake Special Boxes awarded through Instant Win in chat.
