# Webing

> Webing is the giveaway and promotions agency behind contests and giveaways that drive engagement, leads and sales for the world's best brands, across Meta channels, TikTok and landing pages. Strategy, proprietary technology and regulatory compliance in one project, with GIVEAWAI®, the AI technology that automatically verifies receipts and proof of purchase. Since 2008, more than 3,000 contests and giveaways managed.

Company details: Webing Ltd, 86-90 Paul Street, London EC2A 4NE, United Kingdom. Companies House 07033016, VAT GB107776889. Incorporated in 2009, operating since 2008. CEO and founder: Andrea D'Ottavio.
Credentials: ISO/IEC 27001:2022 certified. Meta Business Partner. Manychat Agency Partner and Messenger Marketing Expert. Member of IAB Italia and AssoConcorsi.
Campaign data: collected in real time through Meta's official APIs and stored on infrastructure in Milan, Italy. GDPR and UK GDPR compliant.
Websites: www.webing.com (English), www.webing.it (Italian).

## How it works

- On Instagram, Facebook and WhatsApp people take part in chat: a chatbot starts on the brand's profile from a comment, a keyword sent by DM, a story reply or a story mention, or from a QR code or direct link.
- On TikTok, contests run on comments and UGC videos.
- On landing pages, participation is guided step by step, with Instant Win and proof of purchase.
- GIVEAWAI® is the AI technology developed by Webing that automatically validates UGC and proof of purchase.
- Webing Plus is the platform; the Smart Dashboard shows the client entries, prizes and KPIs in real time.
- In Italy, the terms and the requirements of DPR 430/2001 are part of the project and are assessed before launch.

## Solutions and channels

- [Social media contests and prize promotions](https://www.webing.com/social-media-contests/): overview of channels and mechanics
- [Solutions by goal](https://www.webing.com/solutions/): followers, content, leads, sales, loyalty
- [Instagram contests](https://www.webing.com/instagram-contests/)
- [Facebook contests](https://www.webing.com/facebook-contests/)
- [TikTok contests](https://www.webing.com/tiktok-contests/)
- [Purchase-based promotions and GIVEAWAI®](https://www.webing.com/purchase-based-promotions/): automatic verification of receipts and proof of purchase
- [Landing page promotions](https://www.webing.com/landing-page-promotions/)
- [Instant Win promotions](https://www.webing.com/instant-win-promotions/)
- [International promotions](https://www.webing.com/international-promotions/)
- [Drive to store](https://www.webing.com/drive-to-store/)
- [Loyalty campaigns](https://www.webing.com/loyalty-campaigns/)
- [Webing Plus platform](https://www.webing.com/webing-plus/)
- [For agencies](https://www.webing.com/for-agencies/)

## Formats

- [Comment Picker](https://www.webing.com/comment-picker/): comment giveaways with winner draw
- [Comment Picker Chatbot](https://www.webing.com/comment-picker-chatbot/): from comment to chat, collecting data and consents
- [Story Mention](https://www.webing.com/instagram-story-mention-contests/): Instagram Stories that mention the brand
- [Instagram Story contests](https://www.webing.com/instagram-story-contests/)
- [Instagram quiz contests](https://www.webing.com/instagram-quiz-contests/)
- [Instagram Instant Win](https://www.webing.com/instagram-instant-win/)
- [Photo contests](https://www.webing.com/photo-contests/) and [Facebook photo contests](https://www.webing.com/facebook-photo-contests/)
- [VOICEGASMIC](https://www.webing.com/voice-giveaway/): voice message giveaways
- [FREEBIE Picker](https://www.webing.com/freebie-picker/): a digital reward for every participant
- [Instagram Advent calendars](https://www.webing.com/advent-calendar-campaigns/)

## Industries

- [Food & Beverage](https://www.webing.com/prize-promotions-for-food-beverage/), [Beauty](https://www.webing.com/prize-promotions-for-beauty/), [Fashion](https://www.webing.com/prize-promotions-for-fashion/), [Retail](https://www.webing.com/prize-promotions-for-retail/), [Automotive](https://www.webing.com/prize-promotions-for-automotive/), [Finance](https://www.webing.com/prize-promotions-for-finance/), [Energy & Utilities](https://www.webing.com/prize-promotions-for-energy-utilities/)

## Case studies

- [PlayStation Instagram Advent calendar](https://www.webing.com/case-playstation-advent-calendar/)
- [Mulino Bianco Instagram giveaway](https://www.webing.com/case-mulino-bianco-instagram-giveaway/)
- [Clients and success stories](https://www.webing.com/clients/)

## Company

- [About Webing](https://www.webing.com/promotions-agency/)
- [The Webing method](https://www.webing.com/our-method/)
- [Security and compliance](https://www.webing.com/security/)
- [Data mirroring](https://www.webing.com/data-mirroring/)
- [Andrea D'Ottavio](https://www.webing.com/andrea-dottavio/)
- [News & Insights](https://www.webing.com/news-insights/)
- [Italian prize promotion rules](https://concorsoapremi.it/): guide by Webing, in Italian

## Contact

- [Contact and demo request](https://www.webing.com/contact/)
- Email: hello@webing.com