Concorsi su Facebook

Facebook contests

How to organize and run Facebook contests

Facebook contests are a great way to generate leads and “migrate” your audience from Facebook into your company CRM.
But to properly organize prize contests on Facebook brands must take into consideration several aspects, from creative concepts to regulations (both domestic or international, depending on the target of the campaign) to software requirements, just to name a few.

Points to consider are:

  • the type of contest (sweepstake, competition, photo contest, etc.)
  • creative concept
  • terms & conditions
  • develop a Facebook application
  • promote the contest
  • drawing winners
  • operational management during and after the contest

Relying on a good social media agency specializing in Facebook contests is a right choice if you want to make sure to achieve the better results in terms of ROI. It’s also important to rely on a partner with an extensive experience on prize promotions which can also provide legal advice so that your contest meets the requirements of current regulations on prize promotions.

Webing has launched more than 500 contests on Facebook in countries like Italy, UK, Spain, France, USA, UAE and Germany and is an expert partner for those brands interested in launching international prize promotions on social media, or in the above mentioned countries.

How long does it take to organize a Facebook contest?

Thanks to our know-how and experience we can activate Facebook contests quite quickly. Within a working week we can conceive the contest mechanics, provide a draft of T&Cs and prepare all necessary paper work needed to formally launch the campaign.

We run contests on Facebook for brands and organizations including Ferrari, Alitalia, Meridiana, Hyundai, Euronics, Pepe Jeans London, Ruffino, IBL Bank, Vodafone, the SalzburgerLand Tourist Board, Tommy Hilfiger.

 

social contest

Social Contests

Social media contests are powerful tools to reach a wide audience and transform it into leads and eventually into customers. Social media are the best and cheaper digital marketing platforms so far. They gather almost all types of consumers and conversations are a great way to create and maintain a stable relationship.
However, it is crucial to remember that we don’t own the audience (fans/followers) who follows our social accounts: we are all “guests” of Facebook, Twitter, Instagram, YouTube, etc. Beyond the “insights” that are made available by social media we do not know our audience, we cannot contact our followers, unless we post content and advertise it. The value of this relationship can be very low or even non-existent:

  • We don’t know our users
  • We don’t have their email addresses
  • We don’t have their phone numbers
  • Above all, we haven’t even gotten their consent to send them a newsletter (still one of the most powerful digital marketing tool we have).

In essence, the impossibility of having those data quite essential to every marketing team makes the investment often quite vain or otherwise very difficult to measure.

Why social contests?

Sweepstakes and other social media contests are a very effective solutions to turn fans and followers into leads and profiled leads.
Through such campaigns, we require users to fill out a form and interact in some ways with our content. Users are usually also asked to invite their friends and this engagement sorts a viral diffusion of the campaign and exponentially increase the visibility of the contests and users base.

Come organizzare un social media contest

Affidarsi a professionisti esperti come Webing è indispensabile, sia perché l’esperienza maturata ci consente di indirizzare i nostri clienti verso le meccaniche più indicate, sia perché la gestione anche a livello legale può essere estremamente complessa, specialmente se coinvolge diversi Paesi.

How to organize and run a social media contest

Relying on experienced professionals like Webing is indispensable, because managing a contest without prior experience can be extremely complex, particularly if it involves several countries.

What to do to organize a contest:

  • Define the objectives (e.g., brand awareness, lead generation)
  • Create or choose the most suitable concept (e.g. photo contest, member get member, etc.) taking also into account the legal aspects and limits set by the promotion guidelines of targeted social media
  • Provide the formal requirements (terms & conditions; prizes, etc.)
  • Develop a software application to run the contests
  • Activate an adv campaign to attract users
  • Engage with the communities to ensure the success of the initiative

For more information

Contact us